Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added to a digital ad campaign strategy, technology installation information can be factored into the ad campaign execution so that advertisers can deliver customized ads to the companies that matter. This eBook will provide advertising and marketing professionals with an introduction to technographics and how they can smartly apply them to better target their advertising efforts.
- Digital technology investment leads to greater profitability
- WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement
- How to Use Tech Intelligence to Drive ABM Results
- Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement
- PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team