Is your company part of the 58% of companies that use the same strategies to both acquire new customers and expand existing relationships? If so, you’re ignoring scientific research that shows new and existing customers have radically different buying motivations and criteria for making decisions. To avoid missing out on customer acquisition or expansion revenue, you need a unique, data driven outreach strategy for each group.
In our webcast, we’ll guide you through:
- Using Technology Intelligence to both acquire and expand customers
- The psychological differences between current and prospective customers
- The most effective messaging frameworks for acquisition and expansion campaigns
- Tools that can help you prioritize, personalize and automate your outreach