For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets and make mission-critical decisions. While these reports can provide you with a general estimate of your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM), they typically do not contain the level of detail or actionable intelligence you need to go-to-market with confidence.
Winning your markets requires more than a top-down approach to TAM or SAM. You need to know which markets or industries represent your best growth opportunities, which markets are saturated by competitors, and what accounts have the highest potential to become your customers. How do our most successful customers answer these and other important questions? With a SOM (Serviceable Obtainable Market).
In this Master Class we define and explain the differences between a TAM, SAM and SOM, step you through the process of creating your own detailed SOM, and show you how to elevate the performance of your entire organization by helping your:
- Strategy leaders find their best opportunities and allocate resources more efficiently.
- Product leaders confirm demand for their product and size their true GTM opportunity.
- Marketing leaders improve their targeting and increase their conversion rates.
- Sales leaders increase the overall efficiency of their revenue pipeline.
If you’re looking for a new, data-driven approach to growing and winning your markets consistently, this Master Class is for you.