HG Insights for
Account Prioritization

Accelerate growth by prioritizing your best accounts

Target The Right Accounts

Account based sales and marketing initiatives are only as good as the accounts they are targeted towards. Quickly identify which of your prospects have the best fit and highest revenue potential.

Prospects With Highest Propensity to Buy

Prioritize Based On Spend Potential

Launch ABM campaigns centered around the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.

Drive ABM Alignment

Build sales and marketing alignment by developing scoring and targeting based on the technologies a company is currently using and how much they are spending in your area of business. Enable messaging consistency through a shared understanding of why targets were selected and the best approach to engage with them.

Drive ABM Alignment

Build sales and marketing alignment by developing scoring and targeting based on the technologies a company is currently using and how much they are spending in your area of business. Enable messaging consistency through a shared understanding of why targets were selected and the best approach to engage with them.

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Full Funnel Solutions

Our suite of solutions allows you to integrate technology intelligence at any stage of your customer journey.

HG Market Intelligence

HG Market Intelligence

Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.

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HG Insights Platform

HG Insights Platform

Look into global industries, markets, and companies to prioritize accounts and to maximize revenue.

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HG Audience

HG AUDIENCE

Boost lead generation, generate brand awareness, and grow engagement for your digital presence and social campaigns.

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HG for LinkedIn

HG for  LinkedIn

Interact directly with companies using targeted technologies to increase engagement and conversions.

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HG for Salesforce

HG for Salesforce

Review customized tech intelligence alongside your customer relationship management platform’s existing account information.

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What Our Customers Are Saying

– Brent Spencer, Vice President of Demand Generation | Kimble

“HG’s platform allows us to be much more effective with our advertising on LinkedIn. As a result of using HG’s segments, we are already seeing a 10x increase in click-through-rate (CTR) on our first touch advertising campaigns.”

What Our Customers
Are Saying

— Jesus Requena, Director of Growth | Unity

“HG Insights gave us the precise targeting we needed to achieve the results we wanted. Nearly 40% of our net-new lead volume now comes from HG segments.”

THE HG EXPERIENCE

Our self-service technology intelligence platform lets you
focus on what you do best

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Insights That Fuel Growth

World-Class Technology Intelligence To Build World-Class Processes

Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.
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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.
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Account Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.
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