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Build Better Campaigns
Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B technology marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results.
Target the Right Companies
Directly target your ads to your competitor’s customers to show them how you can and should displace them with your own offering. Advertise to buyers of products that are interoperable with yours to highlight how you easily integrate and enhance the installed solution.
“I tested HG Insights’ Audience segment against several third-party elements and it drove significantly higher CTRs, literally 627% better. It also drove a 16% increase in CTR vs. retargeting too.”
-Associate Media Director, Top 5 Ad Agency, Data Management & Storage Client
Identify Strategic Intent
Focus advertising campaigns on organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns
Prioritize Revenue Potential
Address decision makers at companies that have ideal budgets sized right for your products and services. Utilize over 120 granular IT spend categories to create prioritized audience segments that have the greatest potential for addressable budget for your company.