HG Insights for
Digital Advertising

Campaigns that speak directly to your ideal customers

Unite your sales and marketing data for unprecedented insights into your digital media spending, marketing ROI and other performance measures.

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Develop Innovative Account Strategies

Build Better Campaigns

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B technology marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results.

Build Better Campaigns

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B technology marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results.

Develop Innovative Account Strategies
10x inccrease Click-Through rate

Improve Response Rates On Digital Marketing Campaigns

Directly target your ads to your competitor’s customers to show them how you can and should displace them with your own offering. Advertise to buyers of products that are interoperable with yours to highlight how you easily integrate and enhance the installed solution.

10x inccrease Click-Through rate

Improve Response Rates On Digital Marketing Campaigns

Directly target your ads to your competitor’s customers to show them how you can and should displace them with your own offering. Advertise to buyers of products that are interoperable with yours to highlight how you easily integrate and enhance the installed solution.

Prospects With Highest Propensity to Buy

Identify Strategic Intent

Focus advertising campaigns on organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns

Identify Strategic Intent

Focus advertising campaigns on organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns

Prospects With Highest Propensity to Buy
Drive ABM Alignment and Account Prioritization

Prioritize Revenue Potential

Address decision makers at companies that have ideal budgets sized right for your products and services. Utilize over 120 granular IT spend categories to create prioritized audience segments that have the greatest potential for addressable budget for your company.

Drive ABM Alignment and Account Prioritization

Prioritize Revenue Potential

Address decision makers at companies that have ideal budgets sized right for your products and services. Utilize over 120 granular IT spend categories to create prioritized audience segments that have the greatest potential for addressable budget for your company.

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HG Platform

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HG Contextual Intent ™

See the size, shape, and structure of your market so you can scope your opportunities
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HG for LinkedIn

Hyper-targeted audiences for LinkedIn Campaigns.
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HG Audience

Custom hyper-targeted digital advertising segments.
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