Digital Advertising

Improve response rates on digital marketing campaigns

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technographic data allows you to target your ads to the right audience so that you can achieve similar results.

Use HG Audience to select the right audience for your display and social ad campaigns

Whether you’re working to increase lead generation, generate brand awareness, or grow prospect and customer engagement, our specialized audience tactics put your ideal customers within precise reach:

  • Competitive Takeout – target your ads to your competitor’s customers directly, showing them how you can and should displace them with your own offering
  • Interoperability – advertise to users of products that are interoperable with yours, highlighting how you easily integrate and enhance the installed solution
  • Account Based Marketing – activate your own named account lists through our process and widespread integrations for specialized Display and Social account-based campaigns
  • Industry Segmentation – go beyond traditional firmographics with technographic categories of industry-specific past purchases
  • Budget Targeting – address decision makers at companies that have ideal budgets sized right for your products and services
  • Initiatives and Priorities – home in on organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns

Top Agency Uses Technographics to Select Best Audience for Digital Ad Campaign

“I tested HG Data’s Audience segment against several third-party elements and it drove significantly higher CTRs, literally 627% better. It also drove a 16% increase in CTR vs. retargeting too.”

Associate Media Director, Top 5 Ad Agency, Data Management & Storage Client