HG Salesforce Connector

operationalize technology intelligence in salesforce

HG Insights Orange Star
HG Insights Blue Star
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HG Insights Rocket Ship
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Salesforce integration
in support of sales and marketing teams

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

Grow your markets

Access to quality data

Fuel your teams and grow your markets by importing active accounts into Salesforce after extending the data insights provided using HG Insights Opportunity Generator.
  • Human verified, enriched data
  • Opportunity Generator
  • Company Scoring Model
  • Technology installed insights
  • IT Spend Insights
  • Contextual Intent insights
21% of sales reps time is spent researching incomplete data

21% of sales reps time is spent researching incomplete data

0 B
Poor data costs businesses $700B a year, or 30% of the average company's revenue
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HG Insights market-leading data supports broad coverage of 12M+ Companies and 15,000+ installed technologies

78% of marketers say their customer engagement is data-driven and use up to 12 data sources to obtain customer data

30% of marketers stated that reaching the right audience is one of their biggest marketing challenges

39% of marketers are satisfied with their ability to identify target accounts

79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps.

ideal customer profile alignment

Effective targeting

Understand and select targets that align to your company’s Ideal Customer Profile to accelerate sales and drive efficiencies.

Combine our market leading:

  • Technology install and IT Spend
  • Cloud and buyer intent intelligence with targets aligned to your company’s ICP before loading to your Salesforce CRM organization
Identify the best fit for your product

Company matching accuracy

Unmatched industry-leading company technology insights with company match results to improve your sales and campaign targeting experience.

  • Enrich information in your existing Salesforce organization with accurate firmographic and technographic data
  • Enable your teams with insights on which companies will be the best fit for your product or solution

With legacy data enrichment tools, the best match rate you can expect is around 60-70% 

With HG Insights, you can expect a 95% match rate which is higher than average.
secure customer data

Built with security compliance

Achieving SOC 2 compliance is yet anther affirmation of HG’s operational excellence and assurance to keep customer data secure and confidential.

  • SOC 2 Type I certified technology system protects against both physical and digital unauthorized access.

90% of IT leaders face significant data security and governance challenges in 2022.

67% of security professionals report that the best way to improve their company’s data security is by upgrading tools.
23x
Data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain them, and 19 times more likely to be profitable as a result.

94% of businesses are planning to invest in competitive intelligence.

89% believe that companies that will not adopt a data-driven strategy risk losing their market position.

Know what your competitors are doing and gain more insight into where your market is going. Incorporating technology install and IT spend data into your decision-making process will give you an edge on the competition as you build your sales and marketing campaign targets.
Insights into your competitors

Stay ahead of the competition

Equip sales, marketing and strategy teams to provide more precise buyer targeting. Prioritize segments and score leads to improve sales acceleration and remain competitive.

  • Account scoring model
  • Industry-leading innovation with 5 patents pending

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

What Our Clients Say

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