A Refresher on the Right Data for ABM Success

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success. Now that you know the impact ABM can have on your sales and marketing efforts, it’s time to start gathering the right ingredients for a powerful ABM

Better ABM

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP’s