How to Segment & Tier Accounts for Effective ABM Programs
So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize your audience based on the campaign you’re running. In our third module, we’ll cover what account segmenting and tiering actually entails, and how to get started. What is account segmentation and tiering? What role does […]
A Data-Driven Approach For ABM Marketing
Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively […]
