The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by our readers. We hope you enjoy this
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience. In fact, relevant campaigns that are targeted to the right prospects have a 75% higher engagement rate (MailChimp) and can increase the selling price for your product by 35-40% (SiriusDecisions). However, being highly targeted and
When looking to increase revenue from your business operations, one of the best places to start is by maximizing the efficiency of your sales team. Sales territory planning makes this easy by creating balance among sales territories and helping your sales reps better understand account characteristics and opportunities in certain areas. Sales territories define how
Technographic data shows you the hardware and software technologies companies use to run their business.
We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year, we’re here to help you achieve success. According
We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from your ABM programs by using better data. In our three-part series, we’ll discuss how you can use the intelligence from HG Insights and TechTarget to: Develop target account profiles that work Build propensity to
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.