Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and effective in their outreach. The result is a much more competitive landscape when it comes to attracting prospects to your solution. Intense competition increases the length and complexity of the sales process, as prospects have
We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling success. Read our interview below to learn what she had to say.
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by our readers. We hope you enjoy this
Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales teams to score and prioritize accounts so that they focus on those with high propensities to buy. Traditionally, lead qualification is achieved by account executives manually reaching out to leads over the phone and asking
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience. In fact, relevant campaigns that are targeted to the right prospects have a 75% higher engagement rate (MailChimp) and can increase the selling price for your product by 35-40% (SiriusDecisions). However, being highly targeted and
Technographic data shows you the hardware and software technologies companies use to run their business.
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.