Industry Insider: Leveraging Social Selling and Tech Intelligence to Build Your Sales Pipeline

We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and tech intelligence to your sales prospecting strategy, how to include and implement it to your current strategy, and how to measure social selling success. Read our interview below to learn what she had to say.

TAM in Action

TAM in Action: Success Stories from Our Customers

Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories

HG Data Technically Speaking Marketing Technology Blog

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and