The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right audience with the most relevant message. The companies that do
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often involves getting help from your operations team. HG Insights solves this issue by making our technographic insights easily available and actionable from your own systems of record. This allows you to access and use our
A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed, how much they spend on those products, and when the technology is up for renewal. This information
Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue
Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, and reduce costs by consolidating all of their workloads onto a single flash platform. The Challenge As a startup, Tegile needed technology installation data (technographics) on its prospects because its incumbent competitors had decades-long, dedicated
We’re excited to introduce the Summer 2018 release of our award-winning, HG for Salesforce app, which includes two essential features designed to help you identify and close opportunities faster: Expand your target account potential with Discover Companies. You now have the ability to discover and add net new accounts with specific technographics directly into Salesforce.
On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business with individuals residing in the European Union (EU), will need to have systems in place to safeguard the personally identifiable information of any EU citizen. Among other things, these safeguards include providing clear opt-in and
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a live demo of their app. Yesterday we got a chance to do just that and won the Demo Jam event by showcasing how our HG for Salesforce app can be used to convert and close
Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use HG Insights Technographics in Salesforce to improve your sales and marketing outreach. The competition pits us against 4-6 other AppExchange partners where all of us get exactly 3 minutes to show you the
Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products installed at your accounts, you can be more precise in your targeting and outreach, leading to faster conversion and close rates. Get a quick snapshot of how you can do this below and click on