Zendesk Uses Technographics to Identify Competitors and Win Back Market Share

The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the Zendesk platform have a common user interface and are designed to perform a wide variety of support functions including tracking, prioritizing, and solving help desk tickets, engaging with customers through targeted communications, and using analytics to measure

A Refresher on the Right Data for ABM Success

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success. Now that you know the impact ABM can have on your sales and marketing efforts, it’s time to start gathering the right ingredients for a powerful ABM

The Top 5 Resolutions for ABM Success in 2018

This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog series… And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. Did you