In out latest Industry Insider Interview series, Darryl Praill, the Chief Marketing Officer at VanillaSoft, discusses the reality of pivoting to digital channels in today’s economic disruption. Specifically, he discusses what strategies have best enabled him to virtually engage with customers and convert prospects. Read the interview below to learn what he had to say.
In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to hyper-targeted digital campaigns Identify and prioritize the accounts that are most likely to buy Use
The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. While 2016 has been a watershed year for HG Insights, so much of what we’ve accomplished—from the new products we’ve released to the people