Podcast: Revolutionizing Marketing with Technology Intelligence
Revolutionizing Marketing with Technology Intelligence HG Insights’ EVP, Marketing Ed Locher is featured on the latest episode of The Masters of Service podcast, filled with groundbreaking solutions for sales ops and marketing. By adding a layer of Contextual Intent on top of technographics —using Technology Intelligence — Ed shares his success stories and how they […]
The Role of Data in B2B Marketing
In this edition of Insider Interviews, HG Insights’ EVP, Marketing Ed Locher discusses the evolving use of data in B2B marketing and what today’s marketers need to keep in mind when driving strategies with different datasets.
Driving Efficiency With Technology Intelligence
Driving Efficiency With Technology Intelligence In this edition of Insider Interviews, HG Insights’ EVP Marketing, Ed Locher shares his experience in the data science industry and his insights into how quality data-driven insights—fueled by technology intelligence—are driving modern businesses. The same way oil needs to be refined into gasoline to drive a car, data needs […]
Podcast: Using Historical Data For Better Marketing
Using Historical Data For Better Marketing HG Insights’ EVP, Marketing Ed Locher was recently featured on The Corporate Data Show, a podcast dedicated to helping business executives manage their marketing data needs and designed to help you think about managing your corporate data needs at the highest level. The Corporate Data Show features interviews […]
Podcast: Cultivating Curiosity and Delivering Predictability
Cultivating Curiosity and Delivering Predictability HG Insights’ VP, Marketing Ed Locher was recently featured on the Marketing Trends podcast, the leading podcast for all things marketing, hosted by Jeremy Bergeron, Head Of Strategy at Mission.org. The Marketing Trends podcast features interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field sharing war […]
