Better ABM

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP’s

Finding B2B Prospects

How to Find New B2B Prospects Using Technographics

Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed a great platform for integrating various cloud-based data systems within an organization without IT support. The platform consists of various connectors that help companies get a consistent view of their data across various customer relationship management systems,