Ideal Customer Technology Profile

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the greatest revenue potential. While successful B2B technology companies want to back their ICPs with data, they don’t necessarily know how […]