Marne Reed, Chief Evangelist at PFL, discusses pivoting to a digital outreach strategy in 2020 that engages prospects and breaks through white noise.
Demand generation is the process of driving awareness and creating a need for your products or services in the minds of your prospects. Generating demand can be challenging for new businesses in crowded markets and even more so in virtual environments. This article offers 6 demand generation essentials. These strategies are a proven way to
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Personalized campaigns are designed to specifically resonate with each separate account. ABM has become very popular because of the desired results many organizations have experienced when they switch to this
In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement account based marketing into your organization Generate more revenue with ABM Create better alignment between your sales and marketing teams to ensure ABM success If you didn’t get a chance to register for the live
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best