In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to hyper-targeted digital campaigns Identify and prioritize the accounts that are most likely to buy Use
In periods of economic uncertainty focusing your limited resources where they will have the most impact is critical to maintaining a healthy business. However, reprioritizing which leads your sales and marketing teams should target and engaging them with relevant messaging can be both challenging and time consuming. With the right technology intelligence embedded in your
The evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts. This blog post describes how you can shift your demand generation resources in this increasingly virtual business climate.
We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HD Audience Overview HG Audience segments allow B2B marketers to hyper-target prospective customers or entire market categories with online advertising based on the installed technologies (technographics) and other business needs and conditions tracked by HG