TAM in Action

TAM in Action: Success Stories from Our Customers

Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories

https://hginsights.com/blog/hg-insights-partners-with-forrester-to-expand-worldwide-technology-adoption-coverage/

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can further refine strategic decisions about which