In the latest episode of our podcast, see how technology intelligence can provide your sales and marketing teams with a consistent framework from which to view markets, prospects, and opportunities. This helps both teams create the alignment they need for resource planning, account targeting, and campaign execution. Listen Now Episode 3 Summary In this episode,
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories
When looking to increase revenue from your business operations, one of the best places to start is by maximizing the efficiency of your sales team. Sales territory planning makes this easy by creating balance among sales territories and helping your sales reps better understand account characteristics and opportunities in certain areas. Sales territories define how
Technographic data shows you the hardware and software technologies companies use to run their business.
Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can further refine strategic decisions about which