In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential. Listen Now Episode 2 Summary In the episode, we discuss how technology intelligence: Identifies
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile. Calculating your TAM correctly and to its maximum potential gives you a solid foundation from
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your TAM is comprised of actionable technology intelligence, consisting of comprehensive technology installation and budget spend information for your category of product(s), you have the foundation you need to: Create more profitable and equitable sales territories
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you can: Create equitable and more profitable sales territories Align the efforts of your sales and
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best
Technographic data shows you the hardware and software technologies companies use to run their business.
In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive search experience. What this means for you is that you can now quickly use our IT Spend insights, Installed Technology intelligence, and Contract information to find the opportunities with the most growth potential for your
Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our new HG Insights Platform with next generation technographics that boost business intelligence and ignite customer growth. The new HG Insights Platform gives our customers on-demand access to the best technographics in the market, allowing them