Reach Your Highest Potential With Account-Based Marketing

Reach Your Highest Potential With Account-Based Marketing

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective account-based results. Aligning these account-based approaches with a complementary inbound methodology produces the most engagement with prospects by

HG Insights Enters Agreement with LinkedIn™ To Help Marketers Target Audiences with Technographics

HG Insights Enters Agreement With LinkedIn to Help Marketers Target Audiences With Technographics

We’re pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to better target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Through this integration with LinkedIn’s Matched Audiences API, advertisers can now leverage HG Insights’ technology profile data to focus

HG Insights and Outreach

WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement

In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with youHow your company can become 67% more effective at closing deals If you didn’t get a chance

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide. With these combined insights, sales and marketing teams can further refine strategic decisions about which

Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue

Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, and reduce costs by consolidating all of their workloads onto a single flash platform. The Challenge As a startup, Tegile needed technology installation data (technographics) on its prospects because its incumbent competitors had decades-long, dedicated