A Refresher on the Right Data for ABM Success

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success. Now that you know the impact ABM can have on your sales and marketing efforts, it’s time to start gathering the right ingredients for a powerful ABM

The Top 5 Resolutions for ABM Success in 2018

This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog series… And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. Did you

Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market

Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning in a real-time solution that seamlessly works with market leading ERP systems. Challenge Insightsoftware.com operates in a market focused on delivering business performance management apps for JD Edwards and Oracle E-Business Suite ERP systems. The


How Technographics Help Define and Target Demand in the SiriusDecisions Demand Unit Waterfall

Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions’ Demand Unit Waterfall to help them clarify their market demand at each stage of the sales process. But this knowledge is just the starting point for B2B technology marketers who are looking to better target their audience and to address them with messaging that is


Best in Class Technographics Now Easier to Use Than Ever in Salesforce

Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and its ecosystem partners and customers will combine to create 3.3 million jobs and $859 billion in new business revenues worldwide by 2022. At HG Insights, we’re not surprised. In conversations with our customers and in