HG Use Case: Human Capital Management Opportunity

Human Capital Management Opportunity

$1.7B Human Capital Management opportunity uncovered with Technology Intelligence from HG Insights! In this step-by-step video, Leo Zunz, Senior Enterprise Account Executive, demonstrates how a customer leveraged the power of HG Insights’ Technology Intelligence to uncover accounts with the highest propensity to buy Human Capital Management (HCM) products. HCM takes a strategic approach to attracting, […]

Podcast: Insights on the Acquisition-to-Growth Playbook

Insights on the Acquisition-to-Growth Playbook

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive […]

HG Use Case: Develop Targeted Sales Motions With Functional Area Intelligence

Develop Targeted Sales Motions With Functional Area Intelligence

Functional Area Intelligence from HG delivers powerful insights down to the departmental level! In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and […]

Podcast: Displacing Competitors Through Product Launches

Displacing Competitors Through Product Launches

Displacing Competitors Through Product Launches In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, explains why it is critical that companies innovate in today’s B2B space. Figuring out where to innovate requires data-driven insights and analysis powered by Technology Intelligence — to identify market fit, understand customer needs, and stay ahead […]

Podcast: Technology Intelligence Data-Driven Decision-Making

technology intelligence data-driven decision-making

Technology Intelligence Data-Driven Decision-Making In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, reveals how Technology Intelligence enables businesses to gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. The fastest-growing global businesses are increasingly turning to Technology Intelligence to plan their GTM strategy, […]

HG Use Case: Perfect Your GTM With Contextual Intent

Perfect Your GTM With Contextual Intent

Leverage the power of customer buying patterns with Contextual Intent from HG Insights! In this step-by-step video, Shelby Cleveland, Enterprise Account Executive, demonstrates how her customers use HG’s Contextual Intent tool to target prospects and engage with them early in the buying journey. Intent signals are crucial to set businesses apart in an increasingly digital […]