The Google Cloud Platform Ecosystem in 2023

As the “Cloud Wars” continue to add turbulence in the market, Microsoft Azure, AWS, and Google Cloud Platform each have a large market share. Over the past five years, Google’s share of the cloud market has nearly doubled — from 6% in 2017 to 11% in 2022. Though still operating at a loss, Google Cloud brought in $7.32 billion in Q4 2022 alone. This represents a 32% year-over-year increase.