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Find Your Perfect-Fit Customer

Your tech ecosystem is complicated. Finding buyers shouldn’t be.

We help you navigate your technology ecosystem by providing granular competitor and market intelligence so you can target the right accounts, analyze the best markets, and beat the competition.

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Trusted by 90% of
Fortune 500 Tech Companies

Without insight into your technology ecosystem, you’re flying blind. And wasting effort on accounts that won’t ever buy and markets with no upside.

HG Insights’ customers generate more revenue with our insights because they know exactly which accounts to target, when it’s a competitive play, and which markets provide the most opportunity.

No More Guesswork

Craft a laser-focused Ideal Customer Profile (ICP) and target accounts that are a perfect-fit for your solution.

Increase Conversion rates

Sell to your precision-made ICP accounts at the exact moment they need it.

Build a Stronger Pipeline

Stop wasting resources and start making informed, data-driven GTM decisions.

Remove GTM inefficiencies. Grow your business smarter and faster.

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Unify Sales & Marketing

Align sales and marketing as one team, focus your budget on the best accounts and generate more revenue with less effort.

  • Create a laser-sharp ICP, map your TAM, and easily deploy fair territories to your reps so that everyone focuses on the best opportunities.
  • Concentrate spend and effort on the accounts most likely to convert, maximizing ROI and increasing your revenue.

Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. 

Patrick B. | Head of Business Intelligence at AppDynamics

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Track Your Market

Stop flying blind and know exactly who’s winning, who’s losing, and where the most upside is.

  • Know which competitors are gaining or losing market share.
  • Capitalize on opportunities to displace and outpace.
  • Size your true market in real time, helping you craft a GTM strategy with the most room for growth.

HG insights has been adopted by our Marketing, Sales and GTM team very quickly. The platform offers comprehensive data sets and analytics tools that enabled our business to make informed decisions based on real-time market insights and trends. Helping our team focus on our top 100 accounts per territory. 

Lionel L. | Commercial Account Executive at Bitrise

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Increase Conversions & Revenue

With complete visibility into your technology ecosystem, you will know who’s using the competition, which companies work with your partners, and who deploys a product that you integrate with.

  • Increase conversions by focusing ad spend on a dynamic target audience.
  • Keep your reps and marketers happy by providing target accounts that are most likely to buy.
  • Reduce wasteful spending by focusing only on accounts scored to meet your ICP.

HG Insights plays a pivotal role in supporting our current GTM initiatives and overall growth strategies. The platform’s robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion. 

– Verified User | Enterprise Info Tech and Services 

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The Pioneers in Competitor and Market Intelligence

Technology & Competitor Intelligence

Refined from over 20 billion unique sources, we have created the most advanced Technology Intelligence on the planet, giving you visibility into the adoption of 14K+ products, and distribution of $2.7T in IT spend.

Buying Center Insights

Identify the right contacts involved in technology purchasing within an organization. Gain insights into buying team structures, roles, and decision-making influence, ensuring you target effectively. This helps maximize outreach impact by reaching key individuals influencing buying decisions.

IT Spending
Data

See how much a company is spending by specific IT categories to help you determine if that company is worth targeting and know who’s the dominant vendor with intensity scores and install dates.

Competitor Intel Is Just the Start

We’re our customer’s best kept secret

Make informed GTM decisions with competitor and market insights, sourced through a rigorous collection process and refined by our expert data science team.

OUR INSIGHTS CONSISTS OF

Verified Technology Products
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Intent Signals Processed Weekly
0 K+
Companies Analyzed Globally
0 M+

OUR CUSTOMERS ARE SEEING

Increase in Revenue from Target Accounts
0 %
Rise in lead-to-opportunity conversions
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Increase in Sales Participation
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Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth

Schedule a demo to learn about your market and how to grow your business with HG.

Insights and Education

HG Learning Zone
Our Most Popular (Free) Resources

We regularly publish new reports on Markets and ebooks on best practices for GTM efficiency.

Your Markets Toolkit

Get the information you need to make data-driven decisions: Top vendors, products in play, market size, revenue distribution, and more.
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HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.

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