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Software Spend Report: SMB and Mid-Market Trends in 2024

HG Insights has identified 2.5 million SMB and Mid-Market businesses buying software, fueling $780.5 billion in revenue in 2024. Discover insights into the SMB software market size, spend across key industries, and the top vendors and products. Read our latest market report today.

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Gen AI 1000

The AI 1000 is the definitive list of AI-ready companies helping you understand a business’ AI maturity, cloud-centricity, and AI interest so you can capitalize on the wave of innovation in Artificial Intelligence.

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HG Wrapped 2023TM

2023 has been a banner year for us at HG. As it comes to a close, we’ve taken a step back to reflect on the year. With so many new HG Insights products and projects it can be hard to keep track! So, we created this to help you continue to get the most out of your ongoing partnership with us! 

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HG Insights Partner IntelligenceTM enables users to optimize their partner network with only the most qualified partners. With Partner Intelligence, users can build stronger partnerships by:
  • Profiling existing partners against strategic goals
  • Discovering new recruitment opportunities to expand partnerships
  • Activating existing partners with qualified opportunities
With these key insights, users can focus their resources and drive partnerships on accounts aligned with their goals.
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The AWS Ecosystem In 2024

In this report, we provide a detailed overview of the Amazon Web Services (AWS) buyer landscape. HG Insights collects data on the 2.38 million businesses using AWS cloud computing solutions. In 2022, AWS hit $80.1 billion in revenue — a 29% increase from 2021. We wanted to take a deeper dive into the entire digital ecosystem of the market’s biggest cloud provider to see how this revenue is generated.

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Where are the greatest opportunities for growth?

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Where should I allocate my resources and plan sales territories?

Where are the greatest opportunities for growth?

How do we protect and grow our market share?

Where should I allocate my resources and plan sales territories?

How can we increase pipeline velocity and conversion rates?

What would make our teams more effective?

How can we shorten our sales cycle and improve conversion ratios?

What technologies does a prospect have installed?

Which accounts have the highest propensity to buy?

When, and how, should I engage prospects or existing accounts?

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HG’s data-driven insights fuel actionable, highly-effective, execution strategies for Go-To-Market motions based on data and detected signals from:

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