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Actionable Insights Driving Efficiency For Any Market
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B2B Buyer Report: Top Technologies by Job Role in 2024

Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior. 

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Gen AI 1000

The AI 1000 is the definitive list of AI-ready companies helping you understand a business’ AI maturity, cloud-centricity, and AI interest so you can capitalize on the wave of innovation in Artificial Intelligence.

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HG Partner Intelligence

HG Insights Partner IntelligenceTM enables users to optimize their partner network with only the most qualified partners. With Partner Intelligence, users can build stronger partnerships by:
  • Profiling existing partners against strategic goals
  • Discovering new recruitment opportunities to expand partnerships
  • Activating existing partners with qualified opportunities
With these key insights, users can focus their resources and drive partnerships on accounts aligned with their goals.
Go-To-Market With Precision And Confidence
75% of Tech Companies in
the Fortune 100 Use HG Insights

Go-To-Market With Precision And Confidence

Data-driven insights to fuel actionable, and highly effective, execution strategies for Go-To-Market motions

Where are the greatest opportunities for growth?

How do we protect and grow our market share?

Where should I allocate my resources and plan sales territories?

Where are the greatest opportunities for growth?

How do we protect and grow our market share?

Where should I allocate my resources and plan sales territories?

How can we increase pipeline velocity and conversion rates?

What would make our teams more effective?

How can we shorten our sales cycle and improve conversion ratios?

What technologies does a prospect have installed?

Which accounts have the highest propensity to buy?

When, and how, should I engage prospects or existing accounts?

Turn Insights into Revenue

Empower Your Strategy, Product, Marketing, and Sales Teams With Industry-leading Insights

Strategy

Understand Your Market's Shape, Size, and Share

Product

Size Your Niche

Marketing

Identify and Target
Your Ideal Accounts

Sales

Prioritize Your Efforts

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INSIGHTS YOU CAN ACT ON
Insights you can act on

Unlock your target market with data-driven insights

HG’s data-driven insights fuel actionable, highly-effective, execution strategies for Go-To-Market motions based on data and detected signals from:

Documents Researched Annually
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Global Technology Vendors
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Verified Technology Installations
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Companies Analysed Globally
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Intent Signals Processed Weekly
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Our insights provide simple
answers to complex questions

Make Technology Insights Your Strategic Advantage

HG enables B2B technology-focused companies to perfect their Go-To-Market through self-served, fact-based, and unique technology insights essential for accelerating growth

HG Insights is Your Strategic Advantage

Empower Your Strategy, Product, Marketing, And Sales Teams

Make Technology Insights Your Strategic Advantage

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