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When it comes to IT, one of the stickiest and most established categories is Enterprise Resource Planning (ERP). According to our data, spending on ERP systems is on track to hit $148 billion in 2025 — a 4% increase from 2024. Get the ERP market forecast, including spend by region, leading vendors, and the trends impacting the market in our latest report!
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Your tech ecosystem is complicated. Finding buyers shouldn’t be.
We help you navigate your technology ecosystem by providing granular competitor and market intelligence so you can target the right accounts, analyze the best markets, and beat the competition.
Without insight into your technology ecosystem, you’re flying blind. And wasting effort on accounts that won’t ever buy and markets with no upside.
HG Insights’ customers generate more revenue with our insights because they know exactly which accounts to target, when it’s a competitive play, and which markets provide the most opportunity.
Craft a laser-focused Ideal Customer Profile (ICP) and target accounts that are a perfect-fit for your solution.
Sell to your precision-made ICP accounts at the exact moment they need it.
Stop wasting resources and start making informed, data-driven GTM decisions.
Align sales and marketing as one team, focus your budget on the best accounts and generate more revenue with less effort.
Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings.
Patrick B. | Head of Business Intelligence at AppDynamics
Stop flying blind and know exactly who’s winning, who’s losing, and where the most upside is.
HG insights has been adopted by our Marketing, Sales and GTM team very quickly. The platform offers comprehensive data sets and analytics tools that enabled our business to make informed decisions based on real-time market insights and trends. Helping our team focus on our top 100 accounts per territory.
Lionel L. | Commercial Account Executive at Bitrise
With complete visibility into your technology ecosystem, you will know who’s using the competition, which companies work with your partners, and who deploys a product that you integrate with.
HG Insights plays a pivotal role in supporting our current GTM initiatives and overall growth strategies. The platform’s robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion.
– Verified User | Enterprise Info Tech and Services
Refined from over 20 billion unique sources, we have created the most advanced Technology Intelligence on the planet, giving you visibility into the adoption of 14K+ products, and distribution of $2.7T in IT spend.
Identify the right contacts involved in technology purchasing within an organization. Gain insights into buying team structures, roles, and decision-making influence, ensuring you target effectively. This helps maximize outreach impact by reaching key individuals influencing buying decisions.
See how much a company is spending by specific IT categories to help you determine if that company is worth targeting and know who’s the dominant vendor with intensity scores and install dates.
Make informed GTM decisions with competitor and market insights, sourced through a rigorous collection process and refined by our expert data science team.
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Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth
We regularly publish new reports on Markets and ebooks on best practices for GTM efficiency.
Pinpointing the right accounts to target is a common challenge for B2B go to market
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View HG’s full report on The Next Generation of Sales AI Artificial intelligence (AI) is
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
