HG Named Momentum Leader In G2 2023 Fall Reports

As a Fall 2023 Momentum Leader, HG has demonstrated what G2 calls a “high-growth trajectory based on user satisfaction scores, employee growth, and digital presence.” Winning several G2 Fall badges is the result of HG’s strategic focus on new product innovations, market expansion, and ecosystem growth — and it represents the trust customers place in HG’s data-driven insights. G2 defines the two categories in which HG is a leader:

• Sales Intelligence Software helps companies use internal and external data to increase sales and improve sales processes. Companies use sales intelligence software to improve the quality and quantity of sales leads by using B2B contact databases to find new opportunities and provide salespeople with the information they need to take advantage of them, including contact information, job titles, and firmographics.

• Marketing Account Intelligence Software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray” marketing approach.