Industry
Spend Management Software
Company Size
200-500 employees
Location
San Francisco, California
Solution
HG Platform with Salesforce integration
Airbase empowers companies with innovative corporate spending solutions that enhance control, visibility, and automation throughout the entire spend management process. Their procure-to-pay platform streamlines financial operations, so finance professionals can focus on strategic initiatives instead of mundane and manual tasks.
Quote: “Prior to bringing on HG, we had bought some data from different providers, and most of it was pretty sketchy.” – Michael Freeman, VP of Marketing
Quote: “When we came to HG, we went – wow! The accuracy. The coverage is great and the accuracy is great.” – Michael Freeman, VP of Marketing
Quote: “I’m not sure ‘integrity’ is quite the right word, but everything felt genuinely authentic. Everything we were told was honest, and the follow-through was consistently reliable. You know how you’re usually waiting for the other shoe to drop when dealing with vendors? That never happened here. It was refreshingly different.”” – Lee Vienup, Senior Manager, RevOps
Quote: “The number of identified accounts we could go after grew between 80 and 100%.” – Michael Freeman, VP of Marketing
Quote: “Basically, our identified SAM in Salesforce grew by about 80% overnight.” – Michael Freeman, VP of Marketing
“Our outbound campaigns overall saw an average lift of 40% compared to the historical baseline.”
– Michael Freeman, VP of Marketing
Quote: “It was a genuinely pleasant experience. It not only delivered on expectations but exceeded them. Honestly, it checked every box” – Lee Vienup, Senior Manager, RevOps
By partnering with HG Insights, Airbase was able to transform their go-to-market strategy with reliable technographic data. HG Insights massively expanded Airbase’s serviceable market, enabled highly targeted competitive campaigns, and helped them focus only on the most viable prospects. With HG Insights, Airbase achieved huge improvements in both the scale and efficiency of their outbound sales and marketing efforts.