What is Technology Intelligence?

Companies around the world use technology intelligence
to make better decisions

Data Is Only As Good The Insights It Gives

Traditional account data points (firmographics) often fail to meet the requirements of today’s strategy, sales, and marketing teams. That’s why 85% of Fortune 100 B2B companies rely on HG Insights’ technology intelligence to accelerate growth.

$
18
18
B+

spent on market research annually

30
120
M+

Verified Installations

9
9
M+

Companies Globally

0
14
K+

Technology Products

5
6
K+

Global Technology Vendors

See Technology Stacks

HG Insights uses advanced data science to uncover specific hardware and software technologies companies use, including those behind the firewall.

IT Spend Intelligence

The world’s largest and most granular collection of account-based IT spending intelligence. HG Insights profiles 450,000 global organizations linked to the D&B corporate structure to forecast IT spend at a global, regional and country level.

Contract Transparency

The most advanced IT contract renewals intelligence on the market. We track over 42,000 IT software and service contracts to provide insights into what enterprises spend on technology.

Flexible Solutions

Whether you’re looking to integrate with Salesforce and digital advertising platforms or empower your enterprise analytics teams, HG Insights delivers insights where they matter:

  • Deep dive account intelligence
  • Actionable insights in Salesforce CRM
  • Campaigns powered by technographics
  • Hyper-targeted B2B audience segments
  • Target your LinkedIn ads by installed technologies
  • Feed your enterprise analytics teams
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Smarter Business Processes

Technology intelligence streamlines your key business processes

  • TAM & Market Analysis
  • Ideal Customer Profiling
  • ABM Scoring & Prioritization
  • Sales Territory Optimization
  • Digital Advertising
  • Marketing Campaigns

TAM & Market Analysis

Expand your total addressable market and uncover opportunities to displace competitors.

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Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.

 

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ABM Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.

 

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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.

 

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Digital Advertising

Grow awareness, engagement, and leads to put customers at your fingertips.

 

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Marketing Campaigns

Increase engagement and generate more qualified leads with more targeted and efficient marketing campaigns.

 

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THE HG EXPERIENCE

Our self-service technology intelligence platform lets you
focus on what you do best

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