Solution by Use Case
Data-Driven B2B Market Analysis for Smarter Decisions
Turn GTM strategy into pipeline growth leveraging AI-driven TAM, SAM, and SOM market analysis and ICP design with account-level details to prioritize marketing and sales resources where opportunity is the greatest.
What Market Analysis Challenges Impact GTM Precision
Challenges
Uncertain Market Size
Without accurate TAM insights, GTM strategy and budgets rely on assumptions instead of real data.
Unclear ICP and Weak Segmentation
Teams struggle to pinpoint which customer traits or tech signals actually lead to conversions.
Focus on Low-Value Segments
Teams chase high-volume segments with little spend or high competition.
Not Enough Competitor Insights
Limited visibility into competitor installs and their strength across target segments.
Delayed, Incomplete GTM Insights
Insights on market size, ICP, and opportunities remain siloed, delaying campaign activation and sales execution.
Solutions
Data-Driven TAM Definition
Model your TAM with verified IT spend intelligence to uncover growth-ready opportunities.
Customer-Driven ICP
Connect customer and win/loss data in AI models that reveal signals predictive of wins.
Priority-by-Opportunity
Redirect focus toward segments with the highest revenue potential using spend, size, and competition data.
Competitive Overlay
Identify growth opportunities by comparing your ICP and segments against competitive installs.
Actionable Outputs
Turn market and account insights into actionable lists and campaigns instantly within HG platform.
Essential Market Sizing Made Smart, Unified, and Actionable
HG Insights Market Analyzer combines top-down IT spend modeling with bottom-up customer data to precisely define TAM, SAM, and SOM. Align strategy, marketing, and finance around one source of truth for growth planning.
What Are the Key Steps for Effective Market Sizing, ICP Design and Segmentation Insights
Define your market precisely leveraging a guided top-down and bottom-up process. Copilot assists through every stage, from IT spend selection to validated TAM, SAM, and SOM visualization.
Start with top-down industry and spend data to ensure TAM accuracy.
- Choose from 150+ IT spend categories.
- Filter by industry, geography, and company size.
- Build a clear TAM baseline with validated spend data.
Refine TAM into serviceable and obtainable market segments.
- Apply geography, vertical, and tech filters.
- Use AI to optimize segment sizing.
- See your refined SAM and SOM instantly.
Bring in bottom-up data for stronger, reality-based models.
- Upload customer or win/loss data.
- Detecting key success traits.
- Validate market size with real outcomes.
Turn insights into dynamic charts and ready-to-use outputs
- AI Copilot builds charts automatically.
- Export visuals for leadership review.
- Move from model to GTM execution faster.
Explore Other Use Cases
FAQ: Market Sizing, ICP Design, and Segmentation Insights
How does HG Insights combine top-down and bottom-up analysis?
The platform merges global IT spend data with your customer insights. Top-down modeling defines TAM and SAM by industry and region, while bottom-up inputs validate SOM using real success patterns. Together, this unified view ensures every market model reflects verified and actionable opportunities.
What data sources power the market models?
HG Insights uses 28B+ datapoints across 150+ IT categories, company firmographics, and technology adoption patterns. When combined with your CRM and win/loss data, it provides a unified and verified market foundation.
Do I need technical skills to build a model?
No. The AI Copilot guides you step by step through category selection, data uploads, and model visualization. You can build and refine your TAM, SAM, and SOM in minutes without data science expertise.
What ROI can we expect from HG’s competitive insights?
Customers typically see higher win rates on competitive deals (25-30% improvement), lower cost-per-opportunity by focusing on in-market prospects, and faster sales cycles by targeting accounts with known observability needs.
Is HG Insights compliant and secure for enterprise use?
Yes. HG Insights holds SOC 2 Type II certification covering security, availability, and confidentiality, and is certified under the EU-U.S., UK, and Swiss-U.S. Data Privacy Frameworks. Its privacy program supports CCPA and CPRA rights and extends them to individuals covered by GDPR. Procurement teams can request the SOC 2 report, penetration test results, and completed security questionnaires through the HG Insights Trust Center.
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