With account-based marketing, you can customize your messaging to address an account’s specific pain points. The more specific your outreach, the more it will resonate.
Account based sales and marketing initiatives are only as good as the accounts they are targeted towards. Quickly identify which of your prospects have the best fit and highest revenue potential.
Launch ABM campaigns centered around the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.
Build sales and marketing alignment by developing scoring and targeting based on the technologies a company is currently using and how much they are spending in your area of business. Enable messaging consistency through a shared understanding of why targets were selected and the best approach to engage with them.
Our suite of solutions allows you to integrate technology intelligence at any stage of your customer journey