Set the right sales territories to maximize resources and growth
Enable sales leaders to create optimized, equitable territories based on data-driven account buying center location, technology usage and spend patterns, and potential market opportunity insights.
Build territories and segments using ICP and buying propensity insights to identify and prioritize target accounts—ensuring sales teams are equipped with the best possible accounts to prospect, develop, and close.
Let data-driven, account insights, not guesswork or bias, guide territory plans to ensure balanced sales resources and optimal coverage, enabling teams to unlock growth potential and prospect effectively.
Develop detailed and innovative account plans and strategies by understanding the IT spend, install, and contract renewal activity of your prospects – allowing you to win more target accounts.
Use data-driven account insights in territory plans to enable new reps to ramp faster, prioritize top accounts, and accelerate market entry, expanding accounts, and teaming with tech partners.
Our AI-driven data repository that generates deep firmographic, technographic, spend, buying center, competitive, and buyer intent datasets to power GTM analysis in your data warehouses and CRMs or in our platform.
Our market analysis platform with an AI-assisted copilot enables strategic GTM leaders to interactively build, explore, and act on their total addressable market, ideal customer profile, competition, and whitespace with speed and confidence.
Utilize intent data solutions to identify in-market buyers, build customer-verified content, focus account targeting, and boost engagement with those most likely to convert.
Accelerate deal cycles with high-quality, intent-driven leads that leverages actionable buyer intent data and your granular ICP.
“Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase.”
Patrick B. | Head of Business Intelligence at AppDynamics
“HG Insights offers comprehensive data sets and analytics tools that enable our business to make informed decisions based on real-time market insights and trends. In sales, it helps our team focus on the top 100 accounts per territory. HG insights has been adopted by the marketing, sales, and GTM teams very quickly.”
Lionel L. | Commercial Account Executive, Bitrise
“HG Insights has allowed us to identify accounts, appropriate territory segments, and company hierarchies, so we can align the best resources to prospect the customer. It’s helped us be confident and objective in our sales strategy and say, ‘These are the facts.'”
Esther Friend | VP Sales Efficiency and Transformation at Five9