Digital Advertising

Campaigns that speak directly to your ideal customers

identify & prioritize your best accounts

Grow awareness, engagement, and leads to put customers at your fingertips

Unite your sales and marketing data for unprecedented insights into your digital media spending, marketing ROI and other performance measures.

target your ads to the right audience

Build Better Campaigns

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B technology marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results.

fuel competitor displacement campaigns

Improve Response Rates On Digital Marketing Campaigns

Directly target your ads to your competitor’s customers to show them how you can and should displace them with your own offering. Advertise to buyers of products that are interoperable with yours to highlight how you easily integrate and enhance the installed solution.

focus on companies with shared interests

Identify Strategic Intent

Focus advertising campaigns on organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns.

create prioritized audience segments

Prioritize Revenue Potential

Address decision makers at companies that have ideal budgets sized right for your products and services. Utilize over 120 granular IT spend categories to create prioritized audience segments that have the greatest potential for addressable budget for your company.

Flexible Integrated Solutions

Make Technology Intelligence Your Strategic Advantage

Solutions

HG Platform

Real-Time Data to Navigate Rapidly Changing Markets

Market Intelligence

Access best-in-class data on your market landscape to size opportunities, track competitors, target accounts & win deals.

Cloud Dynamics

Unbeatable cloud product adoption and spend intelligence

Data Subscriptions

HG Universe

Simple Answers To Complex Questions So You Can Cut Through The Noise And Scale With Velocity

Integrations

HubSpot Connector

Enrich Your HubSpot With The Right Insights For Your Go-To-Market Teams

LinkedIn Connector

Increase Engagement and Conversions Usiing Targeted Technologies

Salesforce Connector

See your prospects tech-stack and reach with targeted messaging

Trusted by Global Business Innovators

What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.

BUYER INTELLIGENCE

MARKET ANALYZER and COPILOT