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Voice-of-the-Customer Generation and Activation

Use Customer Reviews to Amplify Your Brand and Engagement.

PUT YOUR CUSTOMER’S VOICE TO WORK

Drive Brand Preference with
In-Depth Customer-Reviews

Obtain and apply customer‑verified reviews and in‑depth product insights to amplify brand influence, fortify campaigns, enhance sales credibility, and strengthen loyalty.

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REVIEWS SPUR CUSTOMER ACTION

Credible Reviews Builds Confidence

Adding validated customer reviews on your website and within outreach builds trust, influences decisions, and drives engagement — 92% of buyers act on trusted reviews, increasing conversions, and shortening sales cycles.

SOCIAL PROOFS ARE CAMPAIGN ACCELERANTS

Improve Your Inbound and Outbound Response

Incorporate reviews, ratings and testimonials to radically increase your B2B search engine marketing (SEM) and email campaign performance. Adding reviews to paid search landing pages increased conversion rate by up to 39% and lifted CTR by 18–24%.

BRAND INFLUENCE MATTERS

Amplify Customer Advocacy to Improve SEO

Tech buyers are skeptical about vendor claims. Use the TrustRadius platform to generate and share impactful social proof across your marketing channels to boost your organic traffic, slash PPC spend, and improve conversions.

TURN UP DEMAND GEN FASTER

Demand Generation for the Age of the Self-Serve Buyer

Today’s tech buyers rely on self-serve research. Obtain context-rich, buyer-intent signals to identify in-market buyers actively researching you and your competitors to target them with the right content at the right time.

Our AI-Powered Revenue Growth Intelligence Solutions

Revenue Growth Intelligence Platform

Online access to our comprehensive datasets via a web GUI that delivers in-depth market, account, and buyer-level data and insights for GTM planning and data analysis.
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Revenue Growth Intelligence Fabric

Our AI-driven data repository that generates deep firmographic, technographic, spend, buying center, competitive, and buyer intent datasets to power GTM analysis in your data warehouses and CRMs or in our platform.

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Market Analyzer
and Copilot

Our market analysis platform with an AI-assisted copilot enables strategic GTM leaders to interactively build, explore, and act on their total addressable market, ideal customer profile, competition, and whitespace with speed and confidence.

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Buyer
Intelligence

Utilize intent data solutions to identify in-market buyers, build customer-verified content, focus account targeting, and boost engagement with those most likely to convert.

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Buyer
Intent Leads

Accelerate deal cycles with high-quality, intent-driven leads that leverages actionable buyer intent data and your granular ICP.

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Voice of the Customer

“Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase.”

Patrick B. | Head of Business Intelligence at AppDynamics

“HG Insights offers comprehensive data sets and analytics tools that enable our business to make informed decisions based on real-time market insights and trends. In sales, it helps our team focus on the top 100 accounts per territory. HG insights has been adopted by the marketing, sales, and GTM teams very quickly.”

Lionel L. | Commercial Account Executive, Bitrise

“HG Insights has allowed us to identify accounts, appropriate territory segments, and company hierarchies, so we can align the best resources to prospect the customer. It’s helped us be confident and objective in our sales strategy and say, ‘These are the facts.'”

Esther Friend | VP Sales Efficiency and Transformation at Five9

See how you can accelerate revenue growth — schedule your customized demo now.

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