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Ideal Customer Profile (ICP) is a granular measurement of your best prospects. ICP lays the foundation for your Go-To-Market by identifying and prioritizing your best accounts.
Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.
Does your ideal customer have a multi-cloud strategy, ABM program, or use outdated hardware? Dig into deep insights on how a company operates by seeing what technologies they use.
Technology intelligence not only helps you prioritize the accounts and leads with the highest propensity to buy, it also provides key insights into the messages and approaches that will yield best results.
Utilizing data-driven targeting and messaging enables companies to produce more predictable outcomes and a higher ROI from their campaigns and initiatives.
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HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
