Why HG Insights for Revenue Growth Intelligence

HG Insights accelerates revenue growth, increases customer retention, and enhances operational efficiency with AI-powered Revenue Growth Intelligence solutions that modernize and automate GTM planning and execution.

Why Revenue Growth Intelligence to Modernize GTM Planning and Activation

Unified, AI-powered revenue growth intelligence helps drive precise GTM strategy and activation for efficient pipeline velocity, conversion, predictability, and scalable growth.

GTM Challenges

GTM Strategy and execution are misaligned.
Data and insights remain siloed and fragmented.
Gaps in visibility create GTM blind spots.
Disconnected data and tools limit the impact of AI.
Growth remains inefficient and difficult to scale.

GTM Requirements

Unified, democratized GTM proficiency across teams.
Granular market, account, buyer, and customer insights.
Deep firmographics, technographics, and spend data.
Predictive Models for ICP, prioritization, and more.
AI-optimized, signal-based sales, and marketing action.

GTM Modernization

Elevate GTM effectiveness and adaptability.
Maximize targeting, engagement, and resources.
Increase sales time, conversion, and marketing ROI.
Improve revenue expansion and sales predictability.
Boost AI analytics and automation across GTM teams.

Our Customers Are Achieving Revenue Growth Results

45%

Increase in Sales Quota Achievement

18%

Increase in Sales Participation

30%

Increase in Marketing Pipeline

49%

Increase in Revenue from Target Accounts

25%

Increase in Overall Revenue Growth

10x

Rise in Lead-to-Opportunity Conversions

HG Insights Revenue Growth Intelligence Advantages

In-depth Market, Account, IT Spend, and Buyer Intent Data

Our Revenue Growth Intelligence Fabric integrates AI-driven technographic, firmographic, spend, competitor, and buyer intent data from billions of points, including first-party and TrustRadius buyer signals, delivering unparalleled market, account, buyer, and customer insights.

Contextual Intent

AI-driven analysis of first-party data and behavior signals, deep firmographics and technographics, and genuine second-party buyer intent signals, including TrustRadius buyer research activity to provide actionable intent data with full context.

Best-in-Class Technographics

Incorporates multi-source and proprietary AI/ML techniques, including global sensor network traffic monitoring and analyzing billions of public structured and unstructured data sources, to detect and track “behind-the-firewall” technology usage, location, intensity, and maturity.

Simplified, Actionable GTM Insights

Our intuitive copilot experience transforms complex market, account, buyer intent, and first-party data into actionable insight, enabling informed GTM decisions and operationalization from segmentation and territory coverage to account targeting, scoring, campaigns, and engagement.

AI Predictive Modeling

Applies real-time first-, second-, and third-party account and buyer intent signals to AI-driven propensity models that deliver explainable lead and account scoring across fit, intent, and engagement, enabling GTM systems and teams to act with precision on the highest-probability opportunities.

Agent-Driven GTM Efficiency

Applies our ICP, account, and buyer intent insights with real-time first-party behavior signals to drive agent-powered workflow automation, spanning scoring, research, playbook guidance, and personalized engagement, within existing GTM tools to boost productivity, effectiveness, and pipeline growth.

High-Quality, In-Market Lead Generation

Leveraging millions of TrustRadius members, we deliver ICP-verified, intent-qualified leads from buyers actively researching your products and competitors, enhanced by voice-of-customer content to boost conversion, increase brand visibility, and reduce sales cycles.

Verified 2nd-Party Intent and Voice-of-Customer Content

Capture verified second-party buyer intent from TrustRadius buyer research behavior and develop and syndicate verified voice-of-customer content to enrich signal-based scoring, increase brand trust, enhance engagement, and shorten sales cycles.

Unifying GTM Data for AI Activation

HG MCP and API integrate first-, second-, and third-party data and insights to securely power AI agents across leading GTM and AI systems to enhance analytics and workflows that drive better GTM AI adoption and revenue growth outcomes.

AI-Powered GTM Data, Insights, and Automation

AI-Driven Data Sets

10M+

Companies

28B+

Source Files

2B+

Intent Records

Continents

100+

Countries

140+

Spend Categories

200M+

Technology Installs

12K+

Contract Vendors

AI-Driven Products and Capabilities

Revenue Growth Intelligence Platform

RGI Platform delivers comprehensive, AI-driven market, account, technology, and buyer insights via SaaS to activate GTM use cases.

Revenue Growth Intelligence Fabric

HG’s RGI Fabric delivers deep, AI-driven firmographic, technographic, spend, competitive, and intent data to fuel precise GTM analysis in MDM, CRMs, and Copilot.

Market Analyzer Copilot

As part of our Platform, Market Analyzer Copilot provides AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets, identify opportunities, and activate resources.

Data Studio

As part of our Platform, Data Studio allows GTM leaders to easily build and manage predictive models in a no-code environment to drive high-propensity account, MQL, and PQL scoring using your first- and third-party data.

Sales Copilot

As part of our Platform, Sales Copilot functionality transforms buyer signals into actionable playbooks, helping sales reps book more meetings by providing account research, buyer engagement insights, and daily recommendations.

Buyer Intent

Buyer Intent, within the RGI Platform, combines account insights and layered intent signals with full context to enhance scoring, targeting, and engaging the right accounts and buyers at the right time.

Intent-Driven Leads

HG Intent‑Driven Leads delivers opt‑in, intent-qualified leads from TrustRadius, ICP‑ and propensity‑filtered to prioritize outreach, lift conversion, and speed pipeline.

Customer Voice

HG Customer Voice turns customer‑validated reviews into demand and trust, syndicating quotes and insights to boost SEO, enrich campaigns, accelerate conversions, and shorten deal cycles.

Dedicated Customer Success to Accelerate Time to Value

HG Insights provides Revenue Growth Intelligence Solutions backed by extensive customer services to accelerate time to value.

How Hyland Software Unlocks Precision in B2B Marketing with HG Insights

“The technographic, competitive, and IT spend insights all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned. With AI, we can react instantly when a potential customer shows intent -acting at the right moment with context.”

Joe Hannun | Sn. Manager, Customer Intelligence, Analytics, Hyland Software

How NiCE Drives Channel Success with HG

NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signs, historical usage, and relevant technologies – driving better channel opportunities. “With a clear ICP and detailed criteria, we get fantastic results.”

Amanda Mock | Sn. Channel Marketing Manager, NiCe

HiBob Moves from Zoom to Improve GTM Efficiency

Moved from ZoomInfo. “The quantity and quality of HG Insights data was views as more comprehensive and more reliable… helping the ABM outbound motions of assigning, grading and targeting accounts.”

Will Vasquez | Global Director – Account-Based GTM Strategies, HiBob

Empowering Informatica Selling Effectiveness

“HG has a very actionable approach to being able to leverage the data towards prospecting – when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”

Gigi Gazelle Urquico | Sn. Director – Revenue Enablement, Informatica

Partner with HG Insights

Awards

FAQ: Why HG Insights

What is Revenue Growth Intelligence, and why does it matter for you?

Revenue Growth Intelligence (RGI) is an approach to go-to-market that unifies market, account, buyer, and customer data and applies AI to turn that intelligence into action.

Modern GTM teams struggle because strategy and execution are built on fragmented, siloed data. Market sizing lives in reports, account data lives in CRM, intent lives elsewhere, and AI can’t operate effectively across disconnected systems. RGI addresses this by providing a unified intelligence layer that supports both planning and execution, helping teams prioritize the right opportunities, act at the right time, and scale growth more predictably.

How is Revenue Growth Intelligence different from sales intelligence, intent data, or BI tools?

Sales intelligence, intent data, and BI tools each solve part of the problem. Revenue Growth Intelligence solves the whole motion.

Sales intelligence focuses on contacts and accounts, intent data highlights buying signals, and BI tools visualize what has already happened. RGI brings these together with deep technographics, spend data, buyer-intent context, and first-party signals, then applies AI models, copilots, and agents to guide decisions and automate action. Instead of stitching together tools and insights manually, teams operate from a single, continuously updated intelligence foundation.

Is HG Insights a data provider, a platform, or an AI solution?

HG Insights is all three, delivered as a unified Revenue Growth Intelligence platform.

At its core is the Revenue Growth Intelligence Fabric, which provides deep market, account, technology, spend, and buyer-intent data. On top of that, HG delivers a SaaS platform with AI analytics, copilots, and agent-driven automation that activate this intelligence across GTM workflows. APIs and integrations allow HG Insights to work alongside existing CRM, marketing, analytics, and AI systems, rather than replacing them.

How do teams operationalize Revenue Growth Intelligence across planning and execution?

Teams use Revenue Growth Intelligence to align planning and execution around the same source of truth.

In practice, this means using RGI to size markets and define ICPs, design territories and quotas, prioritize accounts and segments, identify in-market buyers, and trigger sales and marketing actions based on real-time signals. AI-driven scoring, copilots, and agents help teams move faster with more precision, reducing manual effort while improving targeting, conversion, and predictability across the GTM lifecycle.

Schedule Custom Demo