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Turning data into insights
4 Reasons an Updated ICP is Crucial for Success
What is an Ideal Customer Profile (ICP)? An ideal customer profile (ICP) is a hypothetical description of an organization that ...
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$24bn Investment in Telecommunications Drives Transformation of Healthcare Sector
The Coronavirus pandemic has highlighted how the Telecommunications industry has enabled healthcare providers to find alternative approaches to current practices, ...
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Banking and Financial Services Sector Spends $67bn on Cloud
The COVID crisis has created several new challenges for industries, particularly the Banking sector. For Banking and Financial Services, the ...
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HG Insights Featured in 2020 Central Coast Best Places to Work List
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2020 Central Coast Best Places to Work ...
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Rana Kanaan Joins HG Leadership Team
We are happy to announce Rana Kanaan as our new Executive VP of Products. Rana is a product veteran of ...
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Top 1000 Firms Hiring During the Covid Crisis
The economic disruption induced by COVID-19 has created unprecedented changes to businesses throughout the world. While many companies have stopped ...
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Industry Insider: Pivoting to Digital Channels
In out latest Industry Insider Interview series, Darryl Praill, the Chief Marketing Officer at VanillaSoft, discusses the reality of pivoting ...
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Shrinking Social Distancing through Connection
By now we have all been home a lot longer than any of us bargained on, and as we are ...
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Webinar Recap: 3 Key Steps to Fill Pipeline Gaps During Economic Disruption
In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director ...
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HG Insights CEO, Elizabeth Cholawsky, Recognized on Top 50 Women in Business List
HG Insights CEO Elizabeth Cholawsky was recently recognized as one of the Top 50 Business Women by Pacific Coast Business ...
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HG Insights Ranks #3 in the 2020 List for Top Tech Startups in Santa Barbara
We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the ...
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Focus on the Right Accounts During Economic Disruption
In periods of economic uncertainty focusing your limited resources where they will have the most impact is critical to maintaining ...
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Rebuilding Pipeline: How Sales and Marketing Can Work Together
Now that live events have been cancelled or postponed, it’s absolutely critical for sales and marketing teams to look for ...
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HG Insights Enriches Salesforce CRM with Granular IT Spend Intelligence
If you work for a B2B company, the alignment of Sales & Marketing ABM programs is likely to be at ...
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3 Key Steps to Fill the Demand Gen Gap During Economic Disruption
In uncertain times, the evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts, ...
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HG Insights Platform Featured on List of Best Sales Intelligence Software for 2020
Our HG Insights platform recently made it on Rebrandly’s list of Best Sales Intelligence Software for 2020. In brief, the ...
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Industry Insider: Customer Engagement Strategies for Acquisition and Expansion
In our latest Insider Interview series, Tim Riesterer, the Chief Strategy and Research Officer at Corporate Visions, shared some of ...
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PODCAST: Inside Tech Intelligence Series
Our CEO, Elizabeth Cholawsky, spent a week on the MarTech Podcast talking about how B2B sales and marketing teams can ...
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Webinar Recap: Data Driven Strategies to Acquire and Expand Customer Relationships
In our most recent webinar, “The Science Of Selling: Data Driven Strategies to Acquire and Expand Customer Relationships,” Justin Kitagawa, ...
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HG Insights to Host Exhibitor and VIP Drinks Reception at Big Data World
HG Insights is pleased to announce that it is hosting this year’s Exhibitor and VIP drinks reception at Big Data ...
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Become A Prospecting Pro With These 3 Tips
The word “prospecting” can spark mixed feelings among salespeople. Let’s just say it typically isn’t one of the things that ...
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Cybersecurity Industry Predictions for 2020 and Beyond
Research – HG Insights reports on cybersecurity industry predictions for 2020 and beyond – According to Optiv Security, privacy, evolving ...
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4 Hints to Convert Inbound Leads to Sales
Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and ...
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Demand Generation Essentials for B2B Marketers
Demand generation is the process of driving awareness and creating a need for your products or services in the minds ...
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The Future of Tech Intelligence
In the latest episode of our podcast, learn about the future of technology intelligence and how it is evolving to ...
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The 5G Revolution and its Impact on Businesses
Research – HG Insights examines the results of a new global study which reveals that 5G may be the most ...
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PODCAST: How to Use Tech Intelligence to Create An Effective ICP and Drive Impact for Your Business
Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies ...
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Industry Insider: Leveraging Social Selling and Tech Intelligence to Build Your Sales Pipeline
We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and ...
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Making Tech Intelligence Actionable
In the latest episode of our podcast, learn how to operationalize technology intelligence so that it becomes part of your ...
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Navigating CCPA as a Data-Driven Salesperson or Marketer
As of January 1st 2020, the California Consumer Privacy Act of 2018 (CCPA) is officially in effect. This landmark act ...
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Enterprise Analytics Trends to Watch in 2020
Research – HG Insights looks at 10 enterprise analytics trends to watch this year. The 10 Enterprise Analytics Trends to ...
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How Tech Intelligence Aligns Sales and Marketing
In the latest episode of our podcast, see how technology intelligence can provide your sales and marketing teams with a ...
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Webinar Recap: How to Use Insights to Turn Social Connections into Sales
In our most recent webinar, “How to Use Insights to Turn Social Connections into Sales,” Justin Kitagawa, our Senior Director ...
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Technology Trends for the Future of Work in 2020
Research – HG Insights reports on five technology trends predicted to transform the future of work in 2020. The rapid ...
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Technology Intelligence Use Cases from Strategy to Execution
In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, ...
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What is Technology Intelligence and Why Does it Matter
Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams ...
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3 Approaches to Adopting ABM
Account-Based Marketing (ABM) has skyrocketed into becoming a fundamental marketing strategy for leading B2B technology companies. ABM's unique ability to ...
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2019’s Top 10 Tech Articles
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help ...
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Webinar Recap: 4x Your Sales Opportunities with the Right Intelligence
In our most recent webinar, “4x Your Sales Opportunities with the Right Intelligence”, Derrick Williams, our Director of Sales & ...
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Solving Complex Problems with Big Data
Our CEO, Elizabeth Cholawsky, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators ...
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HG Insights Wins the 2019 Comparably Award for Best CEOs
HG Insights is proud to announce that leading workplace culture and compensation site, Comparably, released their awards this week for ...
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Streamline Lead Qualification with Technology Intelligence
Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales ...
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Say Goodbye to Cold Calling
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough ...
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Set your Account Intelligence on FIRE
Account-based strategies can be particularly resource intensive for your sales and marketing teams. When this is the case, it is ...
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Revitalize Your TAM to Increase Opportunity
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales ...
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TAM in Action: Success Stories from Our Customers
Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your ...
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5 Ways to Intelligently Double Your SDR Productivity Webinar Recap
In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to ...
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How to Calculate Your TAM and Make it Actionable
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM ...
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The $8 billion cost of software dictatorship
Research – HG Insights bring you the key takeaways from research showing that U.S. sales and service agents waste a ...
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Organizations impacted by severe data outages struggle to deliver business continuity
Research – HG Insights reveal the findings of an independent global research study on experiences and attitudes of IT decision-makers ...
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HG Insights Receives “Best Companies for Perks & Benefits” Award
HG Insights recently received Comparably’s 2019 Best Companies for Perks & Benefits Award after placing in the top 50 companies ...
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Actionable data insights drive digital transformation of construction industry
Research – HG Insights examine new research that reveals a sea change in the way project data is gathered and ...
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Industry Insider: Leveraging Tech Intelligence & Virtual Assistants
In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica ...
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How To Create A Sales Territory Plan That Your Account Executives Will Love
Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard ...
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Make Digital Advertising Easy & Effective With Tech Insights
The top 3 complaints consumers had about digital advertisements in 2019 were that there were “too many ads”, “annoying or ...
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How Tech Intelligence Helps You Displace Competitors All Year Long
If you’re a growing B2B technology company, you’ve probably invested a significant amount of time and money in researching, developing ...
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5 Secrets to ABM Success
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of ...
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Webinar Recap: How to Generate 30% More Opportunities Using Tech Intelligence & Virtual Assistants
In our recent “How to Generate 30% More Opportunities Using Tech Intelligence & Intelligent Virtual Assistants” webinar, we discussed how ...
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Cause for concern? – Adoption rates of basic cloud security tools very low
Research – HG Insights brings you the highlights from the 2019 Cloud Security Report which identifies key trends and common ...
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How Tech Insights Help You Score & Prioritize Your Best Leads
Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing ...
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See How Tech Intelligence Can Help You Close and Convert Deals Faster in 3-Minute Live Demo
Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you ...
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Top 3 B2B Account Scoring Use Cases that Maximize Sales
When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your ...
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How To Create a Killer ICP in 3 Easy Steps
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you ...
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5 B2B Marketing Campaigns That Generate More Revenue
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience ...
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Making Technographics Easily Accessible and Actionable
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often ...
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Webinar Recap: The Dirty Secret Behind Achieving ABM Success
In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement ...
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Get Quality Technographics at Scale
Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting ...
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HG Insights Platform Adds New Productivity Updates
We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You ...
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Why the Approach for Curating Technographic Insights Matters
Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to ...
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Why You Need Technographics to Accelerate Revenue Growth
If you're a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending ...
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Artificial Intelligence – Best defense against cyberattacks?
Research – HG Insights highlight the findings from Reinventing Cybersecurity with Artificial Intelligence, which reports two in three organizations plan ...
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Why The Right Technographic Intelligence is Guaranteed to Revolutionize Your Business
A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach ...
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AI – Major growth driver for aerospace & defense industry?
Research – HG Insights reports on the findings from Aerospace & Defense Technology Vision 2019, a study that predicts key ...
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Industry Insider: Sales Development Conference
In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, ...
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Unlocking IoT’s full potential
Research – HG Insights reveal the key findings from IoT Signals, a new research report providing a global overview of ...
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WEBINAR RECAP: How to Use Account Intelligence to Land Larger Deals Faster
In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to: Create demand ...
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Increase Revenue With Sales Territory Planning
When looking to increase revenue from your business operations, one of the best places to start is by maximizing the ...
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Industry Insider: Why ABM = B2B
In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the ...
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Application Performance Management strategies are key business drivers
Research – HG Insights highlight the key findings from research exploring performance management strategies and the evolving role of Application ...
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Build A Strong ICP In 3 Simple Steps
In order to have a successful ABM strategy, it's imperative to define your Ideal Customer Profile. A well-rounded ICP will ...
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Increase Opportunity By Improving Your TAM
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to ...
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HG Insights on Judges Panel for 2019 International Data Science Awards
HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by ...
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Will Silicon Valley remain world’s tech innovation center?
Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half ...
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HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEO for Women Award
HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career ...
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Reach Your Highest Potential With Account-Based Marketing
Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM ...
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HG Insights Enters Agreement With LinkedIn to Help Marketers Target Audiences With Technographics
We're pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to ...
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WEBINAR RECAP: Increase Engagement & Create More Leads With HG for Marketo
In our “Increase Engagement & Create More Leads With HG for Marketo” webinar, we discussed how to: Build campaign segments ...
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Top 8 Use Cases for Technographics in B2B Sales & Marketing
Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
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Under siege – Cyber attackers target healthcare sector
Research – HG Insights uncover the key takeaways from Healthcare Cyber Heists in 2019, a report on the state of ...
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Cloud adoption by organizations gains momentum
Research – HG Insights highlight the key findings from the 2019 Cloud Adoption Survey which shows cloud adoption by organizations ...
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Find the Right Opportunities Faster in New Release of HG Insights Platform
In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive ...
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Rush to digital transformation compromises sensitive data
Research – HG Insights uncovers the key survey findings from the Global Edition of the Data Threat Report which reveals ...
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HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage
We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, ...
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Digital technology investment leads to greater profitability
Research – HG Insights bring you the key takeaways from a global survey which reveals a majority of businesses will increase ...
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WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement
In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to ...
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How to Use Tech Intelligence to Drive ABM Results
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into ...
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PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team
Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales ...
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PODCAST: Sangram Vajre Reveals 4 Steps to ABM Success
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Most mobile network operators ill-prepared for 5G
Research – HG Insights brings you the key findings from research which shows only 1 in 4 mobile network operators ...
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HG Insights Featured in 2019 Best Places to Work List for Central Coast
We are honored to be featured in The Pacific Coast Business Times' (PCBT) 2019 Central Coast Best Places to Work ...
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HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups
We're honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology ...
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HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage
Today we're excited to announce that we've partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG ...
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Dynamic data transformation – The new approach
One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic ...
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Why It Takes TEAM Effort for ABM Success
Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM ...
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Cloud, AI and security are top priorities for law firms
Research – HG Insights examines the findings from the Annual Survey of Legal Operations Professionals which reveals the adoption of ...
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How to Use Tech Intelligence to Scale Revenue Growth
When it comes to growing your business, having a compelling value proposition is important, but it's not much use if ...
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Data privacy – The disconnect between expectations and reality
Research – HG Insights bring you the key takeaways from the Data Privacy & Security Survey 2019 which reveals the ...
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The cybersecurity talent crisis – Automation to the rescue?
Research – HG Insights report on the key cybersecurity concerns from a recent worldwide survey of IT decision-makers. Trend Micro’s ...
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WEBINAR RECAP: How We Hit $50M in Sales: Secrets to Scaling your Sales Organization
In our recent “How We Hit $50M in Sales: Secrets to Scaling your Sales Organization” webinar, we discussed how to: ...
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Private exchange of data is becoming de facto method for doing business
Research — HG Insights reveal the key findings from the latest Global Interconnection Index study which tracks, measures and forecasts ...
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HG Data is Now HG Insights
Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our ...
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Pivotal iQ is Now HG Insights
Today Pivotal iQ is officially rebranding as HG Insights, and we’re proud to announce the launch of the new HG ...
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Drowning in Data: Real Insights Come from the Intersection of Data
Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning ...
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Predictive sales enablement
Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all ...
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How to Use Business Intelligence to Get into Accounts Sooner and Land Larger Deals
With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in ...
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How to Use Granular Business Intelligence to Find Your ICP and Grow Your Business
If you're looking to find customers matching your ICP so you can grow your business there are two business intelligence ...
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Top 6 Ways to Drive More Demand in 2019 with Technographics
In this holiday blog post, we’ve wrapped up the top 6 ways technographics can help you achieve your revenue goals ...
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WEBINAR RECAP: How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence
In our recent “How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence” webinar, we examined how: ...
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Customer Tegile Systems Wins Innovator Award for Intelligent Use of Technographics to Drive More Revenue
James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report's 2018 ...
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WEBINAR RECAP: How to Accelerate Your ABM Program Results with Enriched Data
In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment ...
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HG Insights Acquires Pivotal iQ
Today we announced the acquisition of Pivotal iQ. This acquisition extends HG Insights’ position as the world’s leading technographics provider ...
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HG Insights Ranked as Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Third Consecutive Quarter
Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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Learn How HG Insights Can Help You Close & Convert Opportunities Faster at Dreamforce 2018
As an official sponsor of Dreamforce this year, we’ll be featuring our HG for Salesforce app and showcasing how sales ...
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Top 6 Revenue Generating Use Cases for Technographics Webinar Recap
In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...
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How Technographics Help You Find the Right Prospects for Your Outbound Marketing Campaigns
Bedrock Data marketer, Zak Pines (AKA Moneyball Marketer), recently shared some impressive results with us regarding a series of outbound ...
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HG Insights Product Portfolio
Access premium technographics for powerful, actionable insights directly in your Salesforce CRM. HG for Salesforce embeds technographics directly into Salesforce ...
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How to Win a Salesforce Demo Jam Event
Three Minutes to Shine I tend to get pretty excited about sales and marketing technology. Maybe it’s not the best ...
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HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Second Consecutive Quarter
Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue
Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, ...
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Identify More Revenue Opportunities with Our HG for Salesforce Summer Release
We’re excited to introduce the Summer 2018 release of our award-winning, HG for Salesforce app, which includes two essential features ...
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Relieve Some GDPR Pressure with Account Level Data
On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business ...
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HG Insights Wins Salesforce Demo Jam Competition
Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a ...
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See How Technographics Can Help You Close and Convert Faster in 3-Minute Live Demo
Register for this month's Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you ...
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Top 6 Use Cases for Technographics in B2B Sales & Marketing
Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
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HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report
Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the ...
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How to Triple the Engagement of Your B2B Campaigns with Technographics
As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood ...
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Zendesk Uses Technographics to Identify Competitors and Win Back Market Share
The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the Zendesk platform ...
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Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program
Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...
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Take Your ABM Program to the Next Level with These Key Tactics
In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a ...
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Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate
We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ...
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A Refresher on the Right Data for ABM Success
As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking ...
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You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?
We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to ...
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Meet Customer Success Manager Andres Malovos
What does your role as customer success manager at HG Insights entail? Being in Customer Success at HG Insights extends ...
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The Top 5 Resolutions for ABM Success in 2018
This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog ...
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HG Insights Lightning Data App Makes Technographics Available in Salesforce
We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG for Salesforce. With ...
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Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market
Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning ...
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How Technographics Help Define and Target Demand in the SiriusDecisions Demand Unit Waterfall
Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions' Demand Unit Waterfall to help them clarify their market demand ...
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Best in Class Technographics Now Easier to Use Than Ever in Salesforce
Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and ...
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Using Technographics to Identify Competitive and Complementary Products in Salesforce
If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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The Right Technographics for B2B Technology Marketers
Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...
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Account Scoring with Technographics in Salesforce
Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you ...
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The Holy Grail of Data for B2B Technology Companies
In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the ...
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Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns
So far in our blog series we have covered how to develop target account profiles that work (part 1) and how ...
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Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance ...
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Account Based Sales Development for B2B Marketers: What You Need to Be Successful
Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, increased engagement ...
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Better ABM from Better Data – A Series from HG Insights & TechTarget
We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value ...
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How to Find New B2B Prospects Using Technographics
Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed a great ...
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How Technographics Help B2B Companies Identify and Focus on the Right Opportunities
One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re ...
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How Better Data Can Supercharge Your ABM Program eBook
> Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the definition of ...
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Target Your B2B Display Ads More Effectively with HG Audience
We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising ...
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Best in Class Technographics from HG Insights Now Available in Salesforce
If you’re a Salesforce user, you’ll be happy to hear we recently launched HG for Salesforce app on the Salesforce ...
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Driving Engagement and Sales Conversion
Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting ...
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A Customer-Centric Approach to Sales Intelligence
Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro RelPro is a software as a service (SaaS) solution ...
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20 Years of Inside Sales Success
Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth ...
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See How Intacct Improves Sales Focus and Close Rates
Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and ...
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Combining Purchase Intent & Technographics for Better Targeting
HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both ...
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HG Insights Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event
Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon ...
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Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales
For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also ...
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Modern Analytics Uses Technographics to Maximize Business Intelligence
For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business ...
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Build an ABM Strategy that Works with Your Business
Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the ...
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See How Terminus and SalesLoft use HG Insights to Find the Right Prospects
Summary HG Insights, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG Insights ...
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Marketing’s Evolving Accountability and The Future of Content Analytics
Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers ...
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8 Team Building Lessons
There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...
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The Right Data Fuels the Artificial Intelligence Race
In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output ...
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Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be ...
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Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape ...
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HG Insights 2016 and Beyond
As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to ...
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Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an ...
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John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced ...
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6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round
To be prepared is half the victory. If you’re closing on a Series B round of funding, you are about ...
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Data Mining For Dates: How Chris McKinlay Became The Most Popular Man on OkCupid
It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012 ...
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8 Data-Driven Podcasts You Need To Hear Right Now
Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. These ...
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Account-Based Marketing is Good, But Third-Party Data Makes it Great
There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered ...
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5 Data Futurists to Follow on Medium Right Now
Long before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, ...
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Big Data: The Performance-Enhancing Method of Choice at the 2016 Olympic Games
The 2016 Olympics officially kicked off in Rio de Janeiro last week and nowhere is the use of data and ...
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