Solution by Use Case
Competitive Analysis for Stronger Market Positioning
Identify your competitors' weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
Challenges Facing GTM Leaders When Pursuing Competitors
Challenges
Competitor Deployment Analysis
Sales teams lack info about the size of competitive installations, including annual spend and contract length.
Lack of Competitor Visibility
Not detecting presence means takeout opportunities are missed and/or deals stall or are lost.
Fragmented Data Sources
Manual, fragmented competitive research and account list-building.
Operationalizing Market Data
Reps struggle to find insights and RevOps can't easily activate workflows due to disconnected data.
Siloed Tools and Disconnected Workflows
No connection between market intelligence and day-to-day sales execution when tools are siloed.
Solutions
Deep Competitor Data
Instantly reveal presence of specific products, technologies, breadth of installations, locations, and market trends.
Up-to-Date Competitive Targeting
Using Contextual Buyer Intent and other signals to instantly identify and prioritize accounts for displacement.
AI-Assisted Research
Automate account selection and outreach using HG Agents.
HG Agent Assistance
Seamlessly connect insights to campaign execution and outbound motions for displacement impact.
AI-Assisted Workflows
Integrate competitive intelligence with sales and marketing operations.
How to Make Competitive Displacement Smart, Precise, and Effective.
HG Insights empowers teams to move rapidly from account identification to execution by integrating deep competitive intelligence, resulting in faster campaigns, higher win rates, and measurable sales impact.
Competitive Analysis and Takeout Webinar
Competitor displacement is among the highest-ROI motions in today's B2B landscape. In this case-study webinar, we demonstrate how Contextual Intelligence platform automate competitive analysis, generate prioritized lists of displacement-ready accounts, craft impactful sales messages, and measure campaign effectiveness.
What Are the Key Steps for Effective Competitive Analysis and Takeout?
HG Insights' Agents find which competitive products are best to displace, citing installed-base, alignment with ICP, and more.
Identify Competitors: Define your competitive landscape.
- Search and select competitive products or vendors using HG's comprehensive product database of technologies.
- Users can identify both direct and indirect competitors across their market definition.
Analyze Segments: Track competitor velocity, trends, and segments.
- Monitor competitor customer acquisition rates and new product detections over time across different market segments using our historical installation timeline.
- Our proprietary data reveals which competitors are gaining momentum, at what velocity, and in which specific market areas they're expanding their footprint.
Prioritize Targeting: Assess segmentation to help prioritize targeting.
- Assess competitor market share across your TAM/SAM/SOM definitions with detailed penetration percentages by industry, geography, company size, and revenue bands.
- HG's technology provides precise installation counts and market penetration calculations.
Generate Email Sequences: Automated authoring and sequencing of prospecting emails.
- Generate competitor strengths and weaknesses using TrustRadius reviews and other signals.
- Then, auto-generate prospecting emails and workflows specific to the opportunity and competitor presence.
Explore Other Use Cases
FAQ: Competitive Analysis and Takeout
How does HG Insights identify competitor presence in my target accounts?
HG combines proprietary technographic data and signal intelligence to identify the technologies used by each account, including competitor product installs. This enables visibility into competitive positioning, opportunity assessment, and targeted takeout strategy development.
Can I integrate competitor insights directly into my CRM?
Yes. Integration with Salesforce, HubSpot, and other CRMs allows visualization of competitor presence, account prioritization, and alignment of sales and marketing around displacement objectives.
What ROI can we expect from competitive displacement?
Customers typically see higher win rates on competitive deals (25-30% improvement), lower cost-per-opportunity by focusing on in-market prospects, and faster sales cycles by targeting accounts with known observability needs.
Is your competitive data really better than what we have?
Yes. HG provides unique fields unavailable in current tools: product-level usage, office-level deployments, department-level usage, usage intensity scoring, verification dates for renewal timing, and detailed spend data. This granular intelligence unlocks displacement opportunities others miss.
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