AI Summit Day 1 Keynote: Driving Revenue Growth with HG
At the recent HG Insights Revenue Growth Summit, the first day’s keynote served as a case study on how Oracle uses AI, machine learning (ML), and external data to transform their go-to-market (GTM) strategy. Throughout the session, Filip Vanacht, Vice President of Business Insights, Analytics, Sales Intelligence, and Global Revenue Operations at Oracle, speaks about […]
From Boomers to Zoomers: Gen Z Enters the Software Buying Process
Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s turn. While millennials still make up the majority of software buyers (55%), Gen Z is making its presence known. And in 2025, for the first time, Gen Z buyers (born […]
New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More
Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts
From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming qualitative-research driven advisory services, many vendors also make use of quantitative data from the analysts that covers broad stroke metrics […]
HG Insights Launches Industry’s First Agentic Ecosystem with MadKudu Acquisition
HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem Santa Barbara, CA — August 19, 2025 — We are excited to announce that HG Insights has acquired MadKudu and officially launched our Revenue Growth Agentic Ecosystem, ushering in a new era of AI-powered go-to-market (GTM) intelligence and activation Transforming GTM with Strategy, Execution, and […]
What You’re Missing Without Time Series Intelligence
HG Insights Time Series Analysis provides discrete, timestamped install signals collected monthly from over 20 billion documents and the HG Sensor Network, offering a complete view of technology adoption rather than static snapshots. Download the Time Series Intelligence Solutions Brief Now