Altitude Over Speed: How CMOs Are Rewriting Their AI Flight Plans
Just a few blocks away from Dreamforce, HG Insights transformed El Dorado Latin Fusion into a private runway for its second CMO Huddles panel, “First-Class CMOs: Staying on Course in the Age of AI.” It wasn’t a massive crowd, and that was intentional. Between lively conversations and Latin-fusion appetizers, CMOs from CultureAmp, Wrike, and HG […]
Dark Funnel, Bright Signals: How CMOs Are Using AI to See What Buyers Want
Overview In today’s B2B world, buyers prefer to research independently and often make decisions before engaging with sales teams. Understanding this hidden part of the journey, known as the dark funnel, is now essential for marketing leaders. At a recent HG Insights and CMO Huddles panel, “Mapping the Buyer Journey: Navigating the Dark Funnel with […]
TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of their buying journey. TrustRadius’ Allyson Havener stated with AI seemingly everywhere these days, the report’s […]
Unlock Precision in B2B Marketing with HG Insights: Hyland Software’s ICP and Market Intelligence Strategy
From macro market sizing to actionable ABM lists In today’s competitive B2B landscape, understanding your ideal customer profile (ICP) and the full market opportunity is more than a strategy — it’s a necessity. Joe Hannum, Senior Manager of Customer Intelligence and Analytics at Hyland Software, shares how his team uses HG Insights to bring […]
How Long Ventures Accelerates Partner Sales with HG Insights
The challenge: coordinating partners in complex solution scenarios Ron Long, Principal at Long Ventures, works at the intersection of cloud providers, independent software vendors (ISVs), and system integrators. Their goal is to accelerate co-selling initiatives by coordinating multiple partners around complex solution offerings, often spanning cloud infrastructure, software, and managed services. Before HG Insights, […]
HG Insights: Interview With CEO Rohini Kasturi About The B2B Intelligence Company
HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company. Coverage by Amit Chowdhry at Pulse 2.0 >> […]