From Boomers to Zoomers: Gen Z Enters the Software Buying Process
Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s turn. While millennials still make up the majority of software buyers (55%), Gen Z is making its presence known. And in 2025, for the first time, Gen Z buyers (born […]
New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More
Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts
From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming qualitative-research driven advisory services, many vendors also make use of quantitative data from the analysts that covers broad stroke metrics […]
What You’re Missing Without Time Series Intelligence
HG Insights Time Series Analysis provides discrete, timestamped install signals collected monthly from over 20 billion documents and the HG Sensor Network, offering a complete view of technology adoption rather than static snapshots. Download the Time Series Intelligence Solutions Brief Now
Introducing HG Insights Market Analyzer and Copilot
A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders We are thrilled to announce the launch of HG Insights Market Analyzer and Copilot, our newest platform built to redefine how B2B technology vendors build, execute, and optimize their go-to-market strategies. Market Analyzer and Copilot is a first-of-its-kind, AI-powered workspace that empowers users to […]
HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence
TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]