TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of their buying journey. TrustRadius’ Allyson Havener stated with AI seemingly everywhere these days, the report’s […]
Unlock Precision in B2B Marketing with HG Insights: Hyland Software’s ICP and Market Intelligence Strategy
From macro market sizing to actionable ABM lists In today’s competitive B2B landscape, understanding your ideal customer profile (ICP) and the full market opportunity is more than a strategy — it’s a necessity. Joe Hannum, Senior Manager of Customer Intelligence and Analytics at Hyland Software, shares how his team uses HG Insights to bring clarity, […]
How Long Ventures Accelerates Partner Sales with HG Insights
The challenge: coordinating partners in complex solution scenarios Ron Long, Principal at Long Ventures, works at the intersection of cloud providers, independent software vendors (ISVs), and system integrators. Their goal is to accelerate co-selling initiatives by coordinating multiple partners around complex solution offerings, often spanning cloud infrastructure, software, and managed services. Before HG Insights, each […]
HG Insights: Interview With CEO Rohini Kasturi About The B2B Intelligence Company
HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company. Coverage by Amit Chowdhry at Pulse 2.0 >> […]
Gen Z leads surge in daily AI use, as B2B buying enters the generative era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in […]
AI Summit Day 1 Keynote: Driving Revenue Growth with HG
At the recent HG Insights Revenue Growth Summit, the first day’s keynote served as a case study on how Oracle uses AI, machine learning (ML), and external data to transform their go-to-market (GTM) strategy. Throughout the session, Filip Vanacht, Vice President of Business Insights, Analytics, Sales Intelligence, and Global Revenue Operations at Oracle, speaks about […]