CRM Market Share, Size & Buyer Trends Report
Key Takeaways: The global CRM market size is projected to reach $53 billion in the next 12 months 37% of spending on Customer Relationship Management software comes from buyers in the United States Salesforce, Zoho, and HubSpot lead in CRM market share by number of installations 73.8% of spending on CRM software comes from companies […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation
BOCA RATON, FL – March 18, 2025 – INFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth intelligence to the Fortune 100, today announced the launch of four exclusive integrated solutions designed to seamlessly connect demand generation activation with global market intelligence. This collaboration enables businesses to […]
The Definitive Guide to TAM SAM SOM
A precise GTM strategy begins with your TAM SAM SOM analysis. Learn how to do it the right way in our latest guide.
Account-Level IT Spending: The Key to Market Precision
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]
