Why an AWS Outage Can Break the Internet
In theory, there are a lot of advantages to cloud computing. It can be much simpler and cost efficient for a company to rent AWS servers and technology to power their applications, store their data, or handle their traffic. As such, a lot of the world runs on AWS. According to HG Insights, as of […]
HG Insights cited on CNN.com
According to an HG Insights report published this year, AWS has a market share of 30% of the global cloud infrastructure market with a customer base of more than four million, which explains why today’s outage has had such a significant global impact. The virtual environment, according to the company, is “the world’s most comprehensive […]
AI competes with search in B2B buying, reshaping the vendor discovery funnel
The news: B2B buyers are leaning on AI tools for vendor selection, raising the stakes for surfacing in AI results. 80% of global B2B buyers in the tech industry use genAI as much as traditional search when researching vendors, per Responsive’s Inside the Buyer’s Mind report. 40% of all buyers use genAI and traditional search options […]
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers in influence and leans heavily on generative engine optimization (GEO) and social proof when making purchasing decisions. With higher trust in AI-generated content and stronger reliance on peer reviews over […]
Gen Z Buying Characteristics in the Age of AI
Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters the Software Buying Process.” The report highlights key differences in this generation’s preferences, including their high trust in AI and social proof, their view of software buying as a high-stakes, […]
From Boomers to Zoomers: Gen Z Enters the Software Buying Process
Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s turn. While millennials still make up the majority of software buyers (55%), Gen Z is making its presence known. And in 2025, for the first time, Gen Z buyers (born […]