HG Insights Acquires TrustRadius, Providing GTM Teams With Buyer Intent Insights and In-Market Leads
The acquisition combines two-world class datasets, enabling companies to integrate TrustRadius’ buyer intent data, intent driven leads, and customer voice content with HG Insights’ AI-powered revenue growth intelligence, helping B2B go-to-market (GTM) teams boost campaign performance, improve pipeline quality, and drive stronger revenue growth outcomes. Santa Barbara, CA — June 19, 2025 — HG Insights, […]
How Storyblok Achieved Escape Velocity
Sales and marketing misalignment is killing your pipeline. Combined with poor pipeline management, it leads to wasted resources and missed opportunities. Discover how Storyblok turned this around with a data-driven GTM strategy that resulted in significant QoQ pipeline growth, and increased sales efficiency. What you will learn in this session: In this exclusive session, Mark Wheeler, […]
Introducing Mentions To Uncover Market Signals You’ve Been Missing
We’re excited to announce that “Mentions” data is now live in HG’s Revenue Growth Intelligence Fabric. This release marks more than just the introduction of a new dataset. It’s a leap forward in surfacing richer, contextual buying signals that help go-to-market teams understand not just who to target, but why and when. What are […]
Airbase Expands Their Market by +80% with HG Insights
Industry Spend Management Software Company Size 200-500 employees Location San Francisco, California Solution HG Platform with Salesforce integration Airbase empowers companies with innovative corporate spending solutions that enhance control, visibility, and automation throughout the entire spend management process. Their procure-to-pay platform streamlines financial operations, so finance professionals can focus on strategic initiatives instead of mundane […]
Business Process Outsourcing (BPO) Market Size, Share, & Buyers
Key Takeaways: $138.3 billion in projected spend on Business Process Outsourcing (BPO) in the next 12 months. 42% of BPO spending comes from the AMER region, largely from the United States. The leading segments within the BPO market include Analytics / Business Intelligence, Customer Relationship Management (CRM) BPO, Processing Services, Finance and Accounting (F&A) BPO, […]
A New Take on Corporate Hierarchies to Help Tech Companies Maximize Revenue
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive, accurate view of parent companies and their subsidiaries, you risk leaving millions in expansion revenue (and wallet share) on the table for competitors to grab. Not to mention opening the […]