New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More
Better Together: A New Era of AI-Powered Revenue Growth Intelligence
The biggest issue plaguing B2B go-to-market teams? Alignment. There’s a massive gap between GTM insights and execution. RevOps is uncovering growth opportunities no one acts on. Marketing’s just throwing spaghetti at the wall with different lead sources and intent data, hoping something sticks. Sound familiar? HG Insights, TrustRadius and MadKudu are bridging the GTM gap […]
How Storyblok Used HG Insights to Drive Pipeline Growth and Sales Efficiency
Storyblok, a leading headless CMS platform powering modern digital experiences, is on a mission to redefine how companies manage and deliver content across every digital touchpoint. With a remote-first workforce spread across 40+ countries and ambitious growth goals, Storyblok faced a common challenge: aligning sales and marketing around a clear go-to-market (GTM) strategy. Storyblok quickly […]
Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts
From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming qualitative-research driven advisory services, many vendors also make use of quantitative data from the analysts that covers broad stroke metrics […]
HG Insights Launches Industry’s First Agentic Ecosystem with MadKudu Acquisition
HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem Santa Barbara, CA — August 19, 2025 — We are excited to announce that HG Insights has acquired MadKudu and officially launched our Revenue Growth Agentic Ecosystem, ushering in a new era of AI-powered go-to-market (GTM) intelligence and activation Transforming GTM with Strategy, Execution, and […]
What You’re Missing Without Time Series Intelligence
HG Insights Time Series Analysis provides discrete, timestamped install signals collected monthly from over 20 billion documents and the HG Sensor Network, offering a complete view of technology adoption rather than static snapshots. Download the Time Series Intelligence Solutions Brief Now