Account-Level IT Spending: The Key to Market Precision
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]
Ecommerce Platform Market Share, Size & Buyer Landscape
Key Takeaways: Companies are projected to spend $22.6 billion globally on ecommerce platforms in the next 12 months. The United States makes up 37% of the ecommerce platform market size, with $8.4 billion in projected spend. Automattic, Inc. – parent company of WooCommerce – has the largest customer base with product installations detected at 430,000 […]
TAM, SAM, SOM: The Complete Guide to Market Sizing
Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide For B2B companies, understanding the market opportunity for a product or service is crucial. Without a clear framework, making decisions about where to allocate resources, invest sales and marketing efforts, and set realistic […]
HG Insights Releases Top Rankings of the 1000 Most AI-Ready Organizations
SANTA BARBARA, Calif. – March 6, 2025 – HG Insights, the provider of AI-powered, go-to-market insights to 90% of tech companies in the Fortune 100, today released its second annual HG Insights AI 1000, a market report analyzing AI readiness and offering an unparalleled look at the top organizations adapting their businesses to gain a […]
How to Create an Ideal Customer Profile: Step-by-Step Guide
Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play. An ICP is a clear description of the perfect […]
Internet of Things (IoT): Market Size, Share & Buyer Landscape
Key Takeaways: $76.1 billion in projected spending in the IoT market over the next 12 months 33% of spending on IoT solutions comes from buyers in the United States Telefonica, Schneider Electric, and Xylem are the top three IoT vendors by number of installations Three-quarters (73%) of spending on IoT solutions comes from companies with […]