Business Process Outsourcing (BPO) Market Size, Share, & Buyers
Key Takeaways: $138.3 billion in projected spend on Business Process Outsourcing (BPO) in the next 12 months. 42% of BPO spending comes from the AMER region, largely from the United States. The leading segments within the BPO market include Analytics / Business Intelligence, Customer Relationship Management (CRM) BPO, Processing Services, Finance and Accounting (F&A) BPO, […]
A New Take on Corporate Hierarchies to Help Tech Companies Maximize Revenue
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive, accurate view of parent companies and their subsidiaries, you risk leaving millions in expansion revenue (and wallet share) on the table for competitors to grab. Not to mention opening the […]
HG Insights Redefines Data Intelligence to Optimize GTM Execution
SANTA BARBARA, Calif. – April 16, 2025 – HG Insights, the provider of AI-powered, go-to-market insights to 90% of tech companies in the Fortune 100, today announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive data repository yielding high-quality, detailed data necessary to optimize GTM functions across marketing, RevOps, […]
CRM Market Share, Size & Buyer Trends Report
Key Takeaways: The global CRM market size is projected to reach $53 billion in the next 12 months 37% of spending on Customer Relationship Management software comes from buyers in the United States Salesforce, Zoho, and HubSpot lead in CRM market share by number of installations 73.8% of spending on CRM software comes from companies […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]