HG Insights, Author at HG Insights

ICP Sales Guide: How to Identify Your Ideal Customers

Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP). However, creating an accurate ICP requires access to comprehensive, reliable data […]

AI Readiness Report: Top Industries and Companies in 2025

Download the complete report: The 2025 GenAI Readiness Report Since ChatGPT’s viral launch and the rise of Large Language Models (LLMs), generative AI has become the centerpiece of innovation across industries. It’s not all talk, either – according to an EY survey, using AI-powered tools in the workforce has surged to 75% at the end […]

Clay & HG Insights Partner to Help Companies Find & Connect with Ideal Customers

NEW YORK, NY and SANTA BARBARA, CA — January 9, 2025 — Clay and HG Insights have announced a partnership that makes enterprise-grade company research accessible to go-to-market teams in businesses of all sizes. Clay is a data enrichment platform that helps growth teams source and activate go-to-market data; HG Insights is the provider of […]

A Day In The Life: Senior Director, People

My name is Bethany Kasmar and I’m Senior Director of People at HG Insights. One of my favorite parts of the job is reviewing the GEM award nominations, an all-employee nominated team member who’s consistently “Going the Extra Mile.” Reading the nominations is a regular reminder of everything we’re doing at HG and why we […]

GenAI Readiness Report: The Most AI-Mature Companies in 2025

Download the GenAI Readiness Report to see how global companies are adopting AI in 2025. Two years after the viral launch of ChatGPT and emergence of other Large Language Models (LLMs), GenAI continues to dominate the innovation conversation across business sectors. It’s not all talk, either – according to an EY survey, GenAI use in […]