ICP Master Class: Pinpoint Your Perfect-Fit Accounts with Technographics

ICP Master Class

If your pipeline is slowing down, your Ideal Customer Profile (ICP) could be to blame. In today’s fast-paced B2B world, knowing what technologies your prospects use is just as important as knowing which companies to target — that’s where technographics come in. Watch our ICP Master Class to learn how Sage saw a 5x higher opportunity […]

Technographics 101: A Guide to Using Technographic Data

technographics

For B2B go-to-market teams, knowing which accounts to target in your sales and marketing efforts is a common challenge. How do you identify the companies that are most likely to become customers? To find your target accounts, you have to answer essential questions around: Are they actively looking for solutions like yours? Do they use […]

The Next Generation of Sales AI Report

sales ai report

Discover the Sales AI Landscape in our full report here The Sales and Marketing industry, once dominated by just a few companies, has seen an explosion in MarTech apps in recent years. According to chiefmartec, since 2011, the field has grown 9,304% to 14,106 apps, with a 27.8% increase between 2023 and 2024 alone. The […]

Insurance Industry: Trends & IT Market Size Report

insurance industry trends report

Key Takeaways: $291 billion in projected IT spend by the Insurance industry in the next 12 months. 49.8% of the Insurance market size for IT comes from the AMER region. 47% of IT spending by Insurance companies will go toward IT Services, 31% will be spent on Software, 13% on Hardware, and 9% on Communications.  […]

Financial Services Industry: IT Market Size & Trends Report

financial services industry

Key Takeaways: $694.4 billion in projected IT spend by Financial Services organizations in the next 12 months 42% of the Financial Services market size for IT comes from the APAC region 53% of Financial Services IT spend comes from companies with a revenue of $5 billion or more  The global Financial Services industry covers a […]

HG Insights Logo Blue
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.