ICP Master Class: Pinpoint Your Perfect-Fit Accounts with Technographics

If your pipeline is slowing down, your Ideal Customer Profile (ICP) could be to blame. In today’s fast-paced B2B world, knowing what technologies your prospects use is just as important as knowing which companies to target — that’s where technographics come in. Watch our ICP Master Class to learn how Sage saw a 5x higher opportunity […]
Technographics 101: A Guide to Using Technographic Data

For B2B go-to-market teams, knowing which accounts to target in your sales and marketing efforts is a common challenge. How do you identify the companies that are most likely to become customers? To find your target accounts, you have to answer essential questions around: Are they actively looking for solutions like yours? Do they use […]
The Next Generation of Sales AI Report

Discover the Sales AI Landscape in our full report here The Sales and Marketing industry, once dominated by just a few companies, has seen an explosion in MarTech apps in recent years. According to chiefmartec, since 2011, the field has grown 9,304% to 14,106 apps, with a 27.8% increase between 2023 and 2024 alone. The […]
Insurance Industry: Trends & IT Market Size Report

Key Takeaways: $291 billion in projected IT spend by the Insurance industry in the next 12 months. 49.8% of the Insurance market size for IT comes from the AMER region. 47% of IT spending by Insurance companies will go toward IT Services, 31% will be spent on Software, 13% on Hardware, and 9% on Communications. […]
The Definitive Guide to
Account Scoring

A step-by-step guide to defining your ICP.
Financial Services Industry: IT Market Size & Trends Report

Key Takeaways: $694.4 billion in projected IT spend by Financial Services organizations in the next 12 months 42% of the Financial Services market size for IT comes from the APAC region 53% of Financial Services IT spend comes from companies with a revenue of $5 billion or more The global Financial Services industry covers a […]