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Buyers Don’t Trust Vendors, And They’re Right

Two men shake hands in car dealership. Buyers and sellers complete vehicle purchase. Auto sales business agreement sealed with handshake. Car showroom setting. Partnership confirmed.

Why CMOs Must Rebuild Trust Before They Can Rebuild Pipeline If you’ve been running B2B marketing over the last few years, you’ve felt it: the pipeline isn’t slowing because your channels got weaker. It’s slowing because your buyers stopped believing the people selling to them. The emails, the outbound, the ads, none of it lands […]

The Funnel Isn’t Broken, It’s Obsolete

Marketing funnel analysis of customer activity data. Analytics chart of sales conversion rate. Marketer analyzing data with using laptop computer at desk in office.

Why CMOs Must Rebuild Demand Gen Around In-Market Buyers If you’ve been running a B2B demand engine recently, you’ve felt it: the traditional funnel isn’t producing a reliable pipeline anymore. Email engagement has eroded. Outbound feels like shouting into a void. What used to take 8–10 touches now takes 12–14 and still doesn’t move the […]

A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps

HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]