Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
TAM, SAM, SOM: The Complete Guide to Market Sizing
Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide For B2B companies, understanding the market opportunity for a product or service is crucial. Without a clear framework, making decisions about where to allocate resources, invest sales and marketing efforts, and set realistic […]
How to Create an Ideal Customer Profile: Step-by-Step Guide
Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play. An ICP is a clear description of the perfect […]
AWS Market Share 2025: Insights into the Buyer Landscape
Read the complete report The AWS Ecosystem in 2025 Download the Report As highlighted in our recent market report, AWS (Amazon Web Services) remains the dominant player in the “Cloud Wars” with Google Cloud Platform and Microsoft Azure in 2025. In fact, AWS market share now accounts for 30% of the global cloud infrastructure […]
ICP Sales Guide: How to Identify Your Ideal Customers
Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP). However, creating an accurate ICP requires access to comprehensive, reliable data […]
IT Spend Market Report: Global B2B Forecast into 2025
According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in the next 12 months. Our data identified 4.2 million businesses buying IT services, software, hardware, and communications worldwide. The forecast period for this report is from July, 2024 to July, 2025. This latest forecast illustrates the resilience of […]
Microsoft Azure Market Share & Buyer Landscape Report
View HG Insights’ full market report: The Microsoft Azure Ecosystem in 2024 Microsoft’s revenue growth is up 17.7% year-over-year — reaching $96.2 billion — for its Intelligent Cloud offerings in 2023. This includes Azure and other cloud services, Office 365 Commercial, the commercial portion of LinkedIn, Dynamics 365, and other commercial cloud businesses (Microsoft does […]
Top Competitive Intelligence Tools for Your 2024 GTM Strategy
Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing environment, where competition is tight. Competitive intelligence tools allow you to peer into your competitors’ products, sales, marketing, and overall […]
AI Market Report: Generative AI Industry Trends & Insights
Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders. Rapid innovation in AI development and […]
Google Cloud Market Share & Buyer Landscape in 2024
Read the complete report The Google Cloud Platform Ecosystem in 2024 Downaload the Report As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share. In the last six years, Google’s share of the cloud market […]