The GTM Strategist’s Guide To Segmentation In 2026

GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes more complex, legacy segmentation approaches struggle to keep pace. Traditional segmentation models that rely on static categories no longer match […]

How To Scale ABM Campaigns With AI-Powered Buyer Signals

Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]

Dark Funnel, Bright Signals: How CMOs Are Using AI to See What Buyers Want

Overview In today’s B2B world, buyers prefer to research independently and often make decisions before engaging with sales teams. Understanding this hidden part of the journey, known as the dark funnel, is now essential for marketing leaders. At a recent HG Insights and CMO Huddles panel, “Mapping the Buyer Journey: Navigating the Dark Funnel with […]

Introducing Mentions To Uncover Market Signals You’ve Been Missing

We’re excited to announce that “Mentions” data is now live in HG’s Revenue Growth Intelligence Fabric.  This release marks more than just the introduction of a new dataset. It’s a leap forward in surfacing richer, contextual buying signals that help go-to-market teams understand not just who to target, but why and when.   What are […]