How to Create an Ideal Customer Profile: Step-by-Step Guide
Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play. An ICP is a clear description of the perfect […]
AWS Market Share 2025: Insights into the Buyer Landscape
Read the complete report The AWS Ecosystem in 2025 Download the Report As highlighted in our recent market report, AWS (Amazon Web Services) remains the dominant player in the “Cloud Wars” with Google Cloud Platform and Microsoft Azure in 2025. In fact, AWS market share now accounts for 30% of the global cloud infrastructure […]
ICP Sales Guide: How to Identify Your Ideal Customers
Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP). However, creating an accurate ICP requires access to comprehensive, reliable data […]
AI Readiness Report: Top Industries and Companies in 2025
Download the complete report: The 2025 GenAI Readiness Report Since ChatGPT’s viral launch and the rise of Large Language Models (LLMs), generative AI has become the centerpiece of innovation across industries. It’s not all talk, either – according to an EY survey, using AI-powered tools in the workforce has surged to 75% at the end […]
HG Unveils Ambitious 2025 Vision at Annual Event
HG Insights recently came together for our annual kickoff event, HG United. Teams from around the world visited sunny Santa Barbara for a discussion about the future of AI, company updates, and to welcome our newest teammates. Executives also outlined the company roadmap and shared where HG is headed in 2025, as we bring new […]
Technographics 101: A Guide to Using Technographic Data
For B2B go-to-market teams, knowing which accounts to target in your sales and marketing efforts is a common challenge. How do you identify the companies that are most likely to become customers? To find your target accounts, you have to answer essential questions around: Are they actively looking for solutions like yours? Do they use […]
The Next Generation of Sales AI Report
Discover the Sales AI Landscape in our full report here The Sales and Marketing industry, once dominated by just a few companies, has seen an explosion in MarTech apps in recent years. According to chiefmartec, since 2011, the field has grown 9,304% to 14,106 apps, with a 27.8% increase between 2023 and 2024 alone. The […]
IT Spend Market Report: Global B2B Forecast into 2025
According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in the next 12 months. Our data identified 4.2 million businesses buying IT services, software, hardware, and communications worldwide. The forecast period for this report is from July, 2024 to July, 2025. This latest forecast illustrates the resilience of […]
Driving the Next Phase of Growth with CEO Rohini Kasturi
How Customers Win With HG Customers use HG Insights’ market-leading Tech Intelligence to go-to-market with confidence, capture market share quicker, scale with velocity, and maximize revenue by focusing on the accounts with the highest likelihood to buy. HG customers have seen a: 10x increase in click-through rates 40x increase total in lead volume attribution 50% decrease […]
What Does It Mean To Be a G2 Leader?
As HG Insights has been a G2 Leader for four consecutive quarters, here’s a look at what goes into that achievement Sales Intelligence platforms take the guesswork out of analysis, fueling go-to-market strategies by collecting and analyzing data from various sources and data sets. But not all Sales Intelligence tools are created equally. G2, a […]