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As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs

DataFox is going away and users need an alternative provider of account intelligence — HG is an ideal replacement by providing more than just technographic data.

DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023. We want to offer some ideas for a potential alternative to your account-level intelligence needs and provide some relevant […]

Product Innovation in a Data-Driven World

Product Innovation in a Data–Driven World

With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]

What is an ICtP?

Ideal Customer Technology Profile

HG Insights is providing a better way for customers to identify and score best-fit prospective accounts within the HG Insights Platform. This new capability will generate a list of accounts based on a new industry term we are coining “ICtP” or “Ideal Customer Technology Profile.” This feature analyzes the holistic technology footprint of thousands of […]

Vision 2022: Calling all Visionaries

Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique insights and trends from data industry experts, roundtable sessions, tech talks, educational tracks, and peer networking opportunities.

Join us for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for your GTM motions in our Vision 2022 customer event.  Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique […]

7 Corporate Hierarchy Data Points for Hyper-targeted Sales & Marketing Campaigns

Hierarchy helps discover parent-child relationships between subsidiaries, divisions, brands, and branches. It identifies different organization names and tracks changes in corresponding business markets.

Corporate hierarchy data: the central spoke in an organization’s wheel to leverage account intelligence and channel insights into crucial market decisions.  Despite its mainstream presence, definitions of corporate hierarchy vary. From a business standpoint, hierarchy outlines how an organizational structure is spread across geographical boundaries, with various interconnected entities. A firm’s overall business strategy, the relative […]

HG Salesforce Connector: 5 Benefits To Improve Targeting

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

Actionable insights about customers are the fuel that drive any organization’s revenue engine. The updated HG Insights Salesforce Connector solution proves that “insights are power” in two essential ways:  By providing access to customizable, best-in-class data within a Salesforce organization By enabling users to identify buyers much earlier in the buying process, driving the user’s […]

HG Enhanced Salesforce Integration for More Precise Targeting

The HG Insights Salesforce Connector integration is an example of such a synergy, creating significant value for customers by combining the strengths of HG Insights’ data-driven insights with Salesforce’s widely-used, robust reporting and dashboard tools.

Synergy is defined as two entities working together in such a way that “the result of the combined action is greater than expected as a simple additive combination of the two agents acting separately.” In other words, 1 + 1 = 3. The HG Insights Salesforce Connector integration is an example of such a synergy, […]

Introducing The Comprehensive Guide to Go-To-Market

Introducing The Comprehensive Guide To Go-To-Market

HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2. “Whether it’s marketing, sales, customer success, or product, all teams […]

6 Big Benefits of ABM

Whether your team struggles to find the best fit accounts and close sales or you have plenty of leads but don’t know how to prioritize them, ABM might be a good solution. To optimize account scoring and build effective ABM campaigns, organizations need an intelligent technology platform that helps them deliver the right message to the right prospect at the right moment.

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher. In our Beginner’s Guide to ABM and Account Scoring, we […]

A Beginner’s Guide to ABM and Account Scoring

In this quick primer, we’ll walk you through the basics of both ABM and account scoring and discuss how they can intersect to create better sales and marketing opportunities.

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]