The 2023 Cloud Security Market: Size, Growth & Forecast
The cloud security market is on the rise. Over the past five years, global cloud spending has surged to 68% of Total External IT spend. In 2023, it’s crucial to understand the cloud security market size, growth, and competitive landscape. Driven by an increasing need for data protection and the migration of businesses to cloud […]
How GCP Stacks up to AWS and Azure in 2023
In 2023, the “Cloud Wars” continue to add turbulence to the market as top cloud providers vye for market share. One of the biggest players in the cloud computing industry, Google Cloud Platform (GCP) continues to be the go-to platform for businesses looking to leverage cloud technology to improve their operations. In fact, according to […]
Beyond Technographics: Why You Need Technology Intelligence
HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]
HG Delivers Unmatched View of Small and Midsize Markets
The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG […]
As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs
DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023. We want to offer some ideas for a potential alternative to your account-level intelligence needs and provide some relevant […]
Product Innovation in a Data-Driven World
With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]
What is an ICtP?
HG Insights is providing a better way for customers to identify and score best-fit prospective accounts within the HG Insights Platform. This new capability will generate a list of accounts based on a new industry term we are coining “ICtP” or “Ideal Customer Technology Profile.” This feature analyzes the holistic technology footprint of thousands of […]
Vision 2022: Calling all Visionaries
Join us for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for your GTM motions in our Vision 2022 customer event. Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique […]
7 Corporate Hierarchy Data Points for Hyper-targeted Sales & Marketing Campaigns
Corporate hierarchy data: the central spoke in an organization’s wheel to leverage account intelligence and channel insights into crucial market decisions. Despite its mainstream presence, definitions of corporate hierarchy vary. From a business standpoint, hierarchy outlines how an organizational structure is spread across geographical boundaries, with various interconnected entities. A firm’s overall business strategy, the relative […]
HG Salesforce Connector: 5 Benefits To Improve Targeting
Actionable insights about customers are the fuel that drive any organization’s revenue engine. The updated HG Insights Salesforce Connector solution proves that “insights are power” in two essential ways: By providing access to customizable, best-in-class data within a Salesforce organization By enabling users to identify buyers much earlier in the buying process, driving the user’s […]