HG Enhanced Salesforce Integration for More Precise Targeting

Synergy is defined as two entities working together in such a way that “the result of the combined action is greater than expected as a simple additive combination of the two agents acting separately.” In other words, 1 + 1 = 3. The HG Insights Salesforce Connector integration is an example of such a synergy, […]

Introducing The Comprehensive Guide to Go-To-Market

HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2. “Whether it’s marketing, sales, customer success, or product, all teams […]

6 Big Benefits of ABM

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher. In our Beginner’s Guide to ABM and Account Scoring, we […]

A Beginner’s Guide to ABM and Account Scoring

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]

4 Reasons Why Knowing Your TAM Is Crucial

Calculating your Total Addressable Market, or TAM, is a crucial step in the GTM journey for a multitude of reasons. While the primary purpose is to understand your revenue opportunity, there are a host of other benefits that can impact your business long-term. In this article, we’ll quickly review the basics of TAM, then discuss […]

A Quick Guide To Mastering Your TAM

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service. What you need is a data-driven way to confidently make business decisions – choices that may have an impact for […]

Sales Planning Means Sales Success

When it comes to sales planning, leaders traditionally go with their gut instead of using data to make efficient, equitable decisions. These sales planning decisions are usually based on previous years’ results. They look backward. Without planning that looks forward—using data-driven insights into accounts with the highest propensity to buy—you’re wasting time and money on […]

3 Ways Your Serviceable Obtainable Market Leads to Go-To-Market Success

Everyone is searching for a fail-safe business plan—especially for their Go-To-Market (GTM). So, when a company asks us to advise on their GTM strategy, what they’re really asking for is a data-driven way to make the right decisions for their business, confidently.